CHANNEL & SHOPPER ACTIVATION ASSISTANT MANAGER

Farm Fresh Central; Selangor; On-site; MYR 67,000 - 100,000; Full time

Job summary

Farm Fresh Central in Malaysia seeks a Channels & Shopper Activation Assistant Manager to lead activation planning and execution across retail channels, and manage a team of promoters and merchandisers to boost product availability and brand visibility.

Responsibilities include creating activation plans, coordinating roadshows and store events, training field teams, and driving planogram and display implementations with clear KPIs and agency briefs.

Willingness to travel to outlets is expected.

Qualifications

• Bachelor's degree or diploma in Marketing, Business, Communications, Event Management or a related discipline.
• 2+ years in shopper activation, trade marketing, events, retail operations or merchandising.
• Experience managing promoters, merchandisers, agencies or field personnel.
• Experience planning roadshows, sampling programmes and retail events.
• Strong Excel, PowerPoint, project-management and presentation skills.

Responsibilities

• Lead channel and shopper activation planning and execution across assigned retail channels.
• Manage agencies and lead approximately 30 promoters and merchandisers to strengthen product availability, brand visibility, shopper engagement and sales performance.
• Develop activation plans based on commercial priorities, shopper behaviour and retailer opportunities.
• Plan roadshows, sampling programmes, product launches, festive campaigns and retail events.
• Define activation objectives, mechanics, target outlets, manpower requirements, timelines and KPIs.
• Set field-team priorities, outlet assignments, performance targets and execution standards.
• Prepare clear agency briefs based on approved activation and display requirements.
• Drive implementation of planograms and display plans developed by the Trade Marketing Manager.
• Oversee roadshows, sampling activities, retail events and major product launches.
• Review activation sales, sampling, conversion, productivity and outlet-performance results.

Skills

Excel

PowerPoint

Project management

Presentation skills

Leadership

Communication

Interpersonal skills

Education

Bachelor's degree or diploma in Marketing

Job description

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CHANNEL & SHOPPER ACTIVATION ASSISTANT MANAGER

Lead channel and shopper activation planning and execution across assigned retail channels. Manage agencies and lead approximately 30 promoters and merchandisers to strengthen product availability, brand visibility, shopper engagement and sales performance.

Key responsibilities

Develop channel and shopper activation plans based on commercial priorities, shopper behaviour and retailer opportunities

Plan roadshows, sampling programmes, product launches, festive campaigns and retail events

Define activation objectives, mechanics, target outlets, manpower requirements, timelines and KPIs

Lead approximately 30 promoters and merchandisers, directly or through appointed agencies

Set field-team priorities, outlet assignments, performance targets and execution standards

Conduct product training, activation briefings and performance coaching

Prepare clear agency briefs based on approved activation and display requirements

Drive implementation of planograms and display plans developed by the Trade Marketing Manager

Oversee roadshows, sampling activities, retail events and major product launches

Review activation sales, sampling, conversion, productivity and outlet-performance results

About you

Bachelor's degree or diploma in Marketing, Business, Communications, Event Management or a related discipline

More than two years of experience in shopper activation, trade marketing, events, retail operations or merchandising

Experience managing promoters, merchandisers, agencies or other field personnel

Experience planning and executing roadshows, sampling programmes and retail events

Understanding of retail channels, shopper behaviour and in-store execution principles

Strong Excel, PowerPoint, project-management and presentation skills

Willing to travel to outlets and support selected weekend or public-holiday activations

Strong leadership, communication and interpersonal skills

Able to manage multiple activities, agencies and field personnel simultaneously

Disciplined, organised and attentive to execution details