Category Management Manager

MAMEE-Double Decker (M) Sdn Bhd; Subang Jaya; On-site; MYR 120,000 - 210,000; Full time

Job summary

MAMEE-Double Decker (M) Sdn Bhd is seeking a seasoned Category Manager to lead data-driven category opportunities. You will synthesize Nielsen and Kantar insights to shape strategies and sell stories for senior stakeholders.

You will influence shopper missions, channel dynamics, and retailer negotiations, driving growth and ensuring shelf execution aligns with strategy.

Qualifications

• 8–10 years in FMCG across Category Management / Trade Marketing / Commercial.
• Strong experience with Nielsen, Kantar, or equivalent market data tools.
• Proven track record driving category growth and influencing retailers.
• Excellent commercial acumen, stakeholder management, and storytelling.
• Strong collaboration and leadership abilities.

Responsibilities

• Lead synthesis of Nielsen, Kantar and retail data into category opportunities.
• Deep understanding of shopper missions, channel dynamics, and competitive landscape.
• Build data-backed category sell stories for senior stakeholders and customers.
• Embed category perspective into innovation, demand planning and campaigns.
• Act as trusted category advisor to retailers in Joint Business Planning.
• Shape win-win growth plans with customers, influence space and assortment.
• Anchor category thinking in customer conversations and negotiations.
• Ensure alignment between category strategy and shelf execution.
• Coach and mentor junior team members.

Skills

Nielsen data

Kantar data

Category growth

Stakeholder management

Storytelling

Data analytics

Negotiation

Mentorship

Education

Bachelor's degree

Job description

• Lead synthesis of Nielsen, Kantar, and retail data into category opportunities.


• Drive deep understanding of shopper missions, channel dynamics, and competitive landscape.


• Build compelling, data-backed category sell stories for senior stakeholders and customers.


• Embed category perspective into innovation, demand planning, and campaign design.


• Act as trusted category advisor to key retailers in Joint Business Planning.


• Shape win-win growth plans with customers, influence in space allocation, and assortment expansion.


• Anchor category thinking in customer conversations and negotiations.


• Ensure strong alignment between category strategy and execution at shelf.


• Coach and mentor junior team members where applicable.


• Own category KPIs: Sales, Market Share, Margin, ROS, Penetration.


• Drive performance tracking, root-cause analysis, and corrective actions.

Job Requirements:

• Bachelor’s degree in Business, Marketing, or related field.


• 8-10 years in FMCG (F&B preferred) across Category Management / Trade Marketing / Commercial.


• Strong experience with Nielsen, Kantar, or equivalent market data tools.


• Proven track record in driving category growth and influencing key retailers.


• Strong commercial acumen, stakeholder management, and storytelling ability.