Campaign Operations & Growth Strategist

TikTok; Kuala Lumpur; On-site; MYR 100,000 - 180,000; Full time

Job summary

TikTok is seeking a Campaign Planning & Operations lead in Southeast Asia to translate campaign insights into actionable plans and SOPs. You will drive end-to-end delivery, optimize performance, and collaborate with cross-functional teams across regional hubs.

The role requires 4+ years in growth, strategy, or planning, with strong analytical and leadership capabilities. A data-driven mindset and experience with AI-assisted workflows are highly valued.

Qualifications

• Over 4 years of experience in growth, strategy & planning, or campaign operations.
• Strong analytical ability to interpret data, run projections, and translate insights into action.
• Solid project management skills to handle multiple workstreams and stakeholders.
• Excellent collaboration and communication, comfortable with senior stakeholders.
• Experience mentoring or coaching peers and building playbooks.

Responsibilities

• Bridge strategy with operations by translating studies into SOPs and playbooks.
• Hands-on campaign delivery: plan, project, and execute campaigns end-to-end.
• Own campaign performance metrics and identify optimization opportunities.
• Collaborate with cross-functional and regional teams to align campaigns.
• Coach and upskill the project management team to elevate data storytelling.
• Champion AI adoption across planning, execution, and post-mortem workflows.
• Own on-time delivery and post-mortem turnaround SLAs.

Skills

Growth strategy & planning

Campaign operations

Analytical skills

Project management

Cross-functional collaboration

Effective communication

AI tools familiarity

Tools

AI tools & BI tooling

Job description

TikTok is seeking a Campaign Planning & Operations lead in Southeast Asia to translate campaign insights into actionable plans and SOPs. You will drive end-to-end delivery, optimize performance, and collaborate with cross-functional teams across regional hubs.

The role requires 4+ years in growth, strategy, or planning, with strong analytical and leadership capabilities. A data-driven mindset and experience with AI-assisted workflows are highly valued.