Campaign Analytics Manager - Growth & Insights

HLB; Kuala Lumpur; On-site; MYR 180,000 - 280,000; Full time

Job summary

HLB seeks an experienced Manager - Business Campaigns & Analytics to identify critical business needs and deliver data-driven insights in Malaysia. You will empower leadership to refine strategic priorities and accelerate measurable growth through dashboards, campaigns, and analytics.

Role requires 5+ years in analytics with strong SQL/Python skills, Tableau expertise, and the ability to influence senior management.

Qualifications

• Degree in a quantitative field such as Computer Science, Statistics, Engineering, Analytics, or related disciplines.
• 5+ years of experience in data engineering, data science, or analytics roles with focus on business analysis.
• Strong analytical background that translates insights into business strategy and data-driven decisions.
• Ability to articulate and visualize analytical findings to senior management.
• Strong SQL and Python programming skills.
• Hands-on experience with MarTech tools SAS CI360, Adobe Experience Cloud, or similar is advantageous.
• Experience in AI/ML development, Tableau, UiPath & RPA is a long-term advantage.
• Knowledge of customer segmentation and personalized marketing campaigns is a plus.

Responsibilities

• Act as product specialist with product managers to define solutions from data.
• Deep-dive analyses and hypothesis testing to shape product strategy.
• Run pre/post campaign analysis to improve response rates.
• Design and maintain executive Tableau dashboards for end-to-end lifecycle.
• Identify cross-sell, upsell and attrition opportunities via ongoing monitoring.
• Review campaign requests to reduce ad hoc work and improve resources.
• Create analytic marts and campaign trackers by merging data sources.
• Articulate analytics value to non-technical audiences.
• Align business needs with technical capabilities and manage expectations.
• Guide peers in analysis consultations to ensure data sources are correct.
• Coordinate stakeholders to ensure on-time, accurate deliverables.
• Support division goals and drive measurable performance growth.

Skills

SQL

Python

Tableau

MarTech tools

AI/ML

Data visualization

Stakeholder management

Communication

Problem solving

Education

Bachelor's degree in a quantitative field

Tools

SAS CI360

Adobe Experience Cloud

UiPath

RPA

Job description

HLB seeks an experienced Manager - Business Campaigns & Analytics to identify critical business needs and deliver data-driven insights in Malaysia. You will empower leadership to refine strategic priorities and accelerate measurable growth through dashboards, campaigns, and analytics.

Role requires 5+ years in analytics with strong SQL/Python skills, Tableau expertise, and the ability to influence senior management.