Business Information Lead Generation Specialist

Coface; Kampung Malaysia Tambahan; Hybride; MYR 120 000 - 180 000; Plein temps

Avantages offerts par ce poste

Hybrid work after month 1

Central and modern office

Training budget for development

Dedicated development program

Health care

Résumé du poste

Coface is seeking an experienced B2B marketing professional to develop and execute strategic demand generation initiatives across APAC, driving revenue growth in line with business objectives.

You will collaborate with the Global Marketing team to build targeted use cases, develop multi-channel campaigns, and manage assets. A hybrid work model and growth opportunities are offered in a large, multinational environment.

Qualifications

• At least 5+ years of B2B marketing demand generation experience in APAC.
• Experience producing multi-channel marketing plans to generate brand awareness and leads.
• Experience with marketing technology such as Eloqua, CMS, CRM, Adobe, Canva, HTML.

Responsabilités

• Plan, direct, and execute the marketing and communications strategy to increase customer interest and demand.
• Collaborate with Global Marketing on use cases targeted to customer verticals (Account Based Marketing).
• Coordinate campaigns, events, and an annual marketing activity calendar.
• Develop content to support use cases and drive targeted campaigns.
• Support asset creation, collateral, and campaigns.
• Oversee new initiatives based on business needs.
• Implement and improve marketing systems to drive lead generation and qualification.
• Build sales pipeline for broad product range using marketing services teams.
• Provide reports on campaign performance and leads.
• Interpret data to identify new opportunities and optimize campaigns.

Connaissances

Demand generation

Marketing automation

ABM

Analytics

Stakeholder management

Multi-channel marketing

Content development

Formation

Bachelor's in Marketing or Communications

Outils

Eloqua

CMS

CRM

Adobe

Canva

HTML

Description du poste

Our 5,200 experts representing 80+ nationalities in 58 countries are united by a shared purpose: helping companies navigate through uncertainty by empowering them to make the right decisions and trade smarter in a complex world.

With nearly 80 years of global experience, we offer companies a full range of solutions: Trade Credit Insurance, Business Information, Debt Collection, Single Risk insurance, Surety Bonds, Factoring — all driven by a unique data patrimony, cutting-edge technology, innovation and a deep understanding of the global economy.

Joining Coface means being part of a close-knit international organization, where your ideas matter. We foster a culture of learning, collaboration and inclusion where you are given responsibilities and can see the impact of your actions.

Shape the future of trade with us. Join our Happeners!

At Coface we make trade happen everyday

Our 5,200 experts representing 80+ nationalities in 58 countries are united by a shared purpose: helping companies navigate through uncertainty by empowering them to make the right decisions and trade smarter in a complex world.

With nearly 80 years of global experience, we offer companies a full range of solutions: Trade Credit Insurance, Business Information, Debt Collection, Single Risk insurance, Surety Bonds, Factoring — all driven by a unique data patrimony, cutting-edge technology, innovation and a deep understanding of the global economy.

Joining Coface means being part of a close-knit international organization, where your ideas matter. We foster a culture of learning, collaboration and inclusion where you are given responsibilities and can see the impact of your actions.

Shape the future of trade with us. Join our Happeners!

Job Description

MISSION :

In this role, you will be responsible for developing and executing strategic demand and lead gen initiatives, and maximize revenue growth to support the business objectives.

MAIN RESPONSIBILITIES:

• Plan, direct, and execution of the marketing and communication strategy and programs to increase customer interest and demand for products and services;
• Liaise with the Global Marketing team in building and supporting use cases targeted to specific customer verticals (Account Based Marketing);
• Liaise with local market Marketing resources and key stake holders in connection with campaigns and events plan and develop a yearly marketing activity calendar, based on the prioritized initiatives, goals, and activities originating from the strategy;
• Development of relevant content to support use cases in order to drive targeted marketing campaigns;
• Support the delivery of all the required assets, collateral and campaigns.
• Oversee the creation and implementation of new initiatives based on business needs;
• Implement and improve key marketing systems (Eloqua) to drive lead generation and lead qualification;
• Build sales pipeline for business unit’s broad range of products and services using marketing services delivery teams’ offering;
• Provide reports to management on marketing campaign performance and results (leads generation and lead conversion);
• Interpret marketing and customer data to identify new opportunities to best target business customers;
• Analyze and optimize campaign results and perform quarterly post mortems.

Qualifications

• At least 5+ years of experience of B2B marketing demand generation in Asia Pacific in Data - Business Intelligence solutions providers, Trade Technology, Rating Agencies industries;
• Bachelor's degree in Marketing or Communications or a related field.
• Self-improvements / development with Digital marketing experience certificates
• Experience of producing multi-channel marketing plans to generate brand awareness and leads for business development;
• Experience on both business and agency side advantageous.
• Experience in using marketing technology such as CMS, marketing automation (Eloqua) and CRM, Adobe, Canva, HTML;
• Experience of managing paid media, social and events;
• Good analytical skills;
• Highly organized & project management skills;
• Excellent communication skills;
• Strong collaboration & stakeholder management skills;

Additional Information

• Hybrid working model after the first month
• Great place to work: central and modern office
• Opportunities to learn: budget every year for training, languages platform, e-learning platform, dedicated development program…
• Career opportunities: Opportunity to build your career (both locally and internationally) in a large global company, one of the world leaders in its field
• Health care