Digital Marketing Associate, APAC

Zurich Life Insurance Malaysia Berhad; Kuala Lumpur; On-site; MYR 60,000 - 100,000; Full time

Benefits offered by this job

Monthly Incentive

Miscellaneous allowance

Free Oversea Convention

Job summary

Zurich Life Insurance Malaysia Berhad is seeking an early-career digital marketer in Kuala Lumpur to support APAC digital initiatives. You will combine partner marketing, analytics, and AI-led innovations across markets, working with regional teams and business units to drive engagement and performance.

The role requires 2–3 years in digital marketing or marketing analytics, with hands-on GA4, Power BI, Excel experience and familiarity with major ad platforms.

Qualifications

• Bachelor's degree in Marketing, Business, Analytics, Communications, or a related field.
• 2-3 years of experience in digital marketing, marketing analytics, campaign operations, or a related role.
• Hands-on experience with GA4, Power BI, Excel, and at least one major ad platform (Meta Ads Manager, Google Ads, or equivalent).
• Demonstrated, daily use of AI tools for content creation, research, data analysis, or workflow automation.

Responsibilities

• Support partner marketing initiatives by collaborating with Business Units and partners to drive joint marketing activities and customer engagement.
• Identify opportunities to improve marketing effectiveness through A/B testing, funnel analysis, and audience segmentation.
• Monitor and report on key marketing metrics: website traffic, engagement, leads, conversion rates, and campaign performance across markets.

Skills

GA4

Power BI

Excel

AI tools usage

Ad platform basics

Data storytelling

Stakeholder mgmt

Campaign optimization

Analytical thinking

Education

Bachelor's degree in Marketing/Business/Analytics/Communications or related field

Tools

GA4

Power BI

Excel

Job description

We are looking for an early-career digital marketer with 2-3 years of experience to support digital marketing initiatives across APAC. This role combines partner marketing, marketing analytics, AI-led marketing innovation and regional stakeholder coordination. You will work at the intersection of data, creativity, and emerging technology (AI) - contributing to innovative marketing programmes across the region.

We are particularly keen to hear from candidates who have worked in consumer digital businesses - e-commerce, fintech, insurtech, consumer apps, or digital-first brands - where pace, experimentation, and customer-centricity are the norm.

Key Responsibilities

Partner Marketing and Optimization

• Support partner marketing initiatives by collaborating with Business Units and partners to drive joint marketing activities and customer engagement.
• Identify opportunities to improve marketing effectiveness through A/B testing, funnel analysis, and audience segmentation.

Analytics and Reporting

• Monitor and report on key marketing metrics: website traffic, engagement, leads, conversion rates, and campaign performance across markets.
• Build, enhance, and maintain dashboards and reports using GA4, Power BI, and other data platforms.
• Translate data insights into clear, actionable recommendations for Business Units, senior stakeholders and partners.

AI-led Marketing Innovation

• Identify and evaluate marketing innovation opportunities together with regional teams and Business Units
• Drive adoption of existing AI-powered marketing initiatives by planning and executing closely with Business Units
• Use generative AI tools to create and iterate on marketing assets including images, videos, ad creatives, and content variations.
• Build and maintain AI-assisted content workflows - prompt libraries, content templates, brand voice guidelines - that allow the team to produce high-quality assets at speed and scale.

Qualifications

• Bachelor's degree in Marketing, Business, Analytics, Communications, or a related field.
• 2-3 years of experience in digital marketing, marketing analytics, campaign operations, or a related role.
• Hands-on experience with GA4, Power BI, Excel, and at least one major ad platform (Meta Ads Manager, Google Ads, or equivalent).
• Demonstrated, daily use of AI tools - Claude, Microsoft Copilot, ChatGPT, or similar - for content creation, research, data analysis, or workflow automation. Ability to write effective prompts and build reusable AI workflows is expected, not aspirational.
• Experience using generative AI tools for creative production (image, video, or copy generation).
• Comfortable analysing marketing data and translating insights into recommendations for non-technical audiences.
• Strong communication, organisation, and stakeholder management skills.
• Good design sensibility and visual literacy.

Preferred (Strong Advantage)

• Experience with marketing automation platforms (HubSpot, Salesforce Marketing Cloud, Braze, or equivalent).
• Experience running or supporting WhatsApp Business / conversational commerce campaigns.
• Demonstrated, daily use of AI tools - Claude, Microsoft Copilot, ChatGPT, or similar - for content creation, research, data analysis, or workflow automation. Ability to write effective prompts and build reusable AI workflows is expected, not aspirational.
• AI-native mindset: uses AI tools instinctively to work faster and better
• Data-driven and analytical: interprets numbers with commercial judgement, not just reporting.
• Consumer-first thinking: understands the customer funnel and what moves conversion.
• Curious and self-directed: tracks emerging marketing technology and brings ideas to the table.
• Strong attention to detail: quality output, clean data, reliable tracking.
• Collaborative and proactive: works effectively across diverse APAC markets and time zones.
• Adaptable: comfortable with ambiguity and fast-moving priorities.

Zurich is one of the world's leading insurance group, and one of the few to operate on a truly global basis. Founded 140 years ago, today we employ over 60,000 dedicated employees and serve customers in over 170 countries around the world; with strong positions in North America and Europe, and growing positions in the Middle East, Latin America, and Asia-Pacific.

Perks and benefits Miscellaneous allowance Monthly Incentive, Free Oversea Convention