Business Development Manager (EUC)

PA Recruitment; Kuala Lumpur; On-site; MYR 180,000 - 280,000; Full time

Job summary

PA Recruitment seeks a Business Manager – Workplace to lead EUC platforms and EUC software solutions. You will drive strategic planning, client engagement, vendor management, and service delivery with a focus on Microsoft Enterprise and Citrix technologies.

The role requires strong pre‑sales capabilities, leadership, and financial accountability to grow Workplace portfolios in a dynamic market.

Qualifications

• Degree in Information Technology, Business, Engineering, or related field; MBA is a plus.
• Experience: minimum 5 years in IT; 3–5 years in product development, service delivery, or technical pre‑sales in EUC/enterprise software.
• Deep knowledge of Microsoft Enterprise and Citrix technologies; vendor and financial management proficiency.

Responsibilities

• Lead strategic development of EUC platforms and software offerings.
• Provide pre‑sales technical support on Microsoft and EUC solutions.
• Build strong customer relationships and vendor partnerships.
• Oversee service delivery, ticket handling, and quality of EUC solutions.
• Analyze market trends to design winning proposals and pricing.
• Manage vendor engagements, budgeting, forecasting, and profitability.

Skills

Leadership

Pre-sales

Vendor management

Financial acumen

Strategic thinking

Client relationship management

Education

Bachelor’s degree in IT/Business/Engineering

MBA (advantage)

Tools

Active Directory

Exchange

Office 365

SCCM

Hyper‑V

Citrix XenDesktop

Citrix XenApp

Citrix NetScaler

StoreFront

Job description

The Business Manager – Workplace is responsible for leading and expanding the Workplace business, encompassing both End-User Computing (EUC) platforms and EUC software solutions. This role combines strategic planning, client engagement, operational oversight, vendor management, technical leadership, and financial accountability. A key focus is providing pre-sales technical support and architecting infrastructure solutions aligned with customers' business, technical, and operational needs — with deep expertise in Microsoft Enterprise and Citrix technologies.

Main Job Tasks and Responsibilities

The Business Manager – Workplace is responsible for leading and expanding the Workplace business, encompassing both End-User Computing (EUC) platforms and EUC software solutions. This role combines strategic planning, client engagement, operational oversight, vendor management, technical leadership, and financial accountability. A key focus is providing pre-sales technical support and architecting infrastructure solutions aligned with customers' business, technical, and operational needs — with deep expertise in Microsoft Enterprise and Citrix technologies.

• Business and Product Strategy — Lead strategic development of EUC platforms (devices, endpoint services) and EUC software (e.g., Microsoft 365, Citrix, Workspace ONE), ensuring offerings align with industry trends and client requirements.
• Technical Solutioning and Pre-Sales Support — Provide pre-sales technical support on Microsoft and EUC solutions, including Active Directory, Exchange, O365, SCCM, and Hyper‑V, as well as Citrix technologies such as XenDesktop, XenApp, StoreFront, and NetScaler. Architect integrated infrastructure solutions addressing business needs.
• Customer and Partner Engagement — Build strong customer relationships and foster productive vendor partnerships. Design client‑centric service offerings that drive satisfaction and business growth.
• Service Delivery and Operations Management — Oversee support operations, including ticket management, resource assignment, and service quality, ensuring timely resolution and excellence in EUC solution delivery.
• Market Research and Proposal Development — Analyze industry trends and customer needs to design winning proposals and competitive pricing strategies for new business opportunities.
• Vendor and Financial Management — Manage vendor engagements and pricing models; lead budgeting, forecasting, and profitability tracking across Workplace portfolios.
• Quality Assurance and Technical Training — Enforce service standards, infrastructure policies, and compliance measures. Implement QA programs and support engineer development through targeted training.
• Reporting and Strategic Analysis — Provide insights and updates on operational performance, client satisfaction, and strategic initiatives to senior leadership.

Education and Experience

Qualifications: Degree in Information Technology, Business, Engineering, or a related field. MBA is an advantage.

Experience: Minimum 5 years in the IT industry, including 3–5 years in product development, service delivery, or technical pre‑sales within the EUC and enterprise software landscape.

Knowledge

• In-depth understanding of Microsoft Enterprise technologies (AD, Exchange, O365, SCCM, Hyper‑V) and Citrix platforms (XenDesktop, XenApp, NetScaler, StoreFront)
• Knowledge of digital workplace solutions and infrastructure solutioning is essential

Skills and Attributes

• Strong leadership and interpersonal communication
• Strategic thinking with financial acumen
• Technical proficiency in both EUC hardware and software
• Client‑centric and results‑driven mindset
• Ability to manage diverse stakeholders and multi‑functional teams