Business Development Manager - Agriculture

Private Advertiser; George Town; On-site; MYR 180,000 - 300,000; Full time

Job summary

Private Advertiser is seeking an ambitious Area Sales Manager / Business Development Manager – Agriculture to drive regional growth across four core business units in Malaysia and Asia Pacific. You will manage regional sales strategy, nurture farm owner relationships, and lead agency networks while coordinating with cross-functional teams.

Responsibilities include delivering revenue targets, pricing strategy, and market analysis to refine go-to-market plans.

Qualifications

• Bachelor’s degree in Agriculture, Animal Science, Engineering or related field preferred.
• Minimum 5 years of proven B2B sales management experience with P&L accountability in capital goods/investment equipment.
• Strong commercial acumen and negotiation skills; capable of leading teams and managing key accounts.

Responsibilities

• Deliver sales volume targets, profit margins, and market share across Swine, Layer/Egg, and On-Farm Feedmill segments.
• Formulate and execute annual sales strategies, pricing models, and regional budgets.
• Analyze market trends and customer insights to refine go-to-market plans.
• Develop strategic partnerships with farm owners and regional distributor networks; manage CRM metrics and forecasts.

Skills

Commercial acumen

Contract negotiation

Team leadership

Key account management

Education

Bachelor’s Degree in Agriculture or related field

Job description

Business Development Manager - Agriculture

We are seeking an ambitious Area Sales Manager / Business development Manager – Agriculture to drive regional commercial growth and expand our agribusiness market share. Reporting directly to commercial leadership, this role oversees strategic operations across 4 Core Business Units:

• Business Unit Swine / Pig Equipment (Asia Region)
• On-Farm Feedmill Solutions
• Business Unit Swine / Pig Equipment (East Malaysia Focus)
• Business Unit Poultry / Layer & Egg Production Systems

The successful candidate will manage regional sales strategy, accelerate revenue for agricultural capital goods and livestock machinery, cultivate high-value relationships with farm owners, and manage agency networks across Malaysia and Asia Pacific.

Key Responsibilities

• Deliver sales volume targets, profit margins, and market share expansion across key agricultural sectors (Swine, Layer/Egg, and On-Farm Feedmill).
• Formulate and execute annual sales operating strategies, competitive pricing models, and regional budget allocations.
• Analyze market trends, competitor movements, and customer insights to continuously refine go-to-market strategies.

2. Account Management & Farm Consulting

• Develop and maintain strategic partnerships with farm owners, key commercial accounts, and regional distributor/agent networks.
• Consult at the farm management level, advising on farm layout design, capital equipment integration, and customized feed milling machinery.
• Drive end-to-end project sales, negotiate contract terms, and secure closures within authorized pricing frameworks.

3. Core Business Unit Operations

• BU Swine / Pig Solutions: Accelerate regional and local adoption of swine farming equipment and production systems.
• BU On-Farm Feedmill: Manage feed milling machinery sales, technical proposals, and tailored customer solution packages.
• BU Swine – East Malaysia: Strengthen local distribution networks and manage key accounts across Sabah and Sarawak.
• BU Layer / Egg Equipment: Oversee commercial project sales, equipment rollouts, and technical training in coordination with regional HQ.

4. Team Leadership & Cross-Functional Synergy

• Coach, mentor, and lead local sales and technical support teams to achieve key performance indicators and maintain high service standards.
• Collaborate closely with Engineering, Sales Support, and Customer Solutions teams for seamless order execution and product enhancements.
• Oversee CRM metrics, sales forecasting, quarterly business reviews, and represent the company at key agriculture trade shows and industry expos.

Requirements

• Education: Bachelor’s Degree in Agriculture, Animal Science / Animal Production, Engineering, Business, Marketing, or a related technical discipline.
• Experience: Minimum 5 years of proven B2B sales management experience with P&L accountability in capital goods/investment equipment within the agriculture, livestock, or feed mill sectors.
• Technical Expertise: Practical exposure to pig/swine equipment, poultry/layer production machinery, on-farm feed mill systems, or sales engineering is highly advantageous.
• Core Competencies: Demonstrated commercial acumen, contract negotiation skills, team leadership, and key account management.
• Communication: Strong verbal and written English communication and presentation skills.
• Mobility: Willingness and capability to travel regularly across Malaysia and the Asia Pacific region.
• Primary Keywords: Area Sales Manager, Sales Manager, Agriculture, Agribusiness, Livestock, Feedmill, On-Farm Feedmill, Swine, Pig Equipment, Poultry, Layer, Egg Equipment, Animal Production.
• Secondary Keywords: Capital Goods, P&L Management, Account Management, Farm Design, Regional Sales, Project Sales, Sales Engineering, Malaysia, Asia Pacific.