Business Development Manager

Goldbell Equipment Sdn Bhd; Shah Alam; On-site; MYR 180,000 - 300,000; Full time

Job summary

Goldbell Equipment Sdn Bhd in Malaysia invites a senior Business Development Manager to spearhead automation transformation in the intralogistics sector (AGVs, AMRs, shuttle systems). You will identify opportunities, perform consultative discovery, and architect solutions that boost productivity, working closely with Singapore HQ.

You will own account selection, territory planning, recruit and enable partners, and drive multi-site deployments, closing the first Malaysian deployments in Year 1,

Qualifications

• 8+ years in B2B business development, channel sales, or enterprise sales in Malaysia.
• Solid technical domain in AMRs, AGVs, ASRS, conveyors, and WMS/MES integrations.
• Proven track record of opening new markets and co-selling with partners.
• Fluent in English and Bahasa Malaysia with travel willingness.
• Strong commercial acumen and ability to build business cases for C-suite.

Responsibilities

• Drive revenue by closing new business with Malaysian enterprise clients and expanding deployments.
• Build partner ecosystems with System Integrators, dealers, and technology partners.
• Leverage group synergies with SG HQ to surface opportunities within existing accounts.
• Conduct consultative discovery and solutioning at on-site operations to evaluate workloads and ROI.
• Cross-functional execution with X2 Solutions and HQ leadership to tailor market strategies.
• Maintain CRM hygiene and forecasting for executive leadership visibility.

Skills

B2B business development

Channel sales

Enterprise sales

Intralogistics automation

English language

Bahasa Malaysia

Solution architecture mindset

Tools

AMRs

AGVs

ASRS

Conveyors

WMS/MES integrations

Job description

We're Hiring! | Business Development Manager - Automation Transformation (Intralogistics: AGV, AMR, Shuttle Systems)

Location: Malaysia (Regular collaboration with Singapore HQ)

Are you a builder who thrives on taking high-tech solutions into new markets? We are seeking a high-calibre Business Development Manager to spearhead our expansion into Malaysia's autonomous intralogistics and automation sector.

This isn't a traditional product-selling role. You will act as a consultative transformation partner-diving deep into warehouse and factory operations to identify inefficiencies and architect intelligent autonomous solutions (AGVs, AMRs, Shuttle Systems) that dramatically boost productivity and throughput.

Malaysia is X2's next frontier, and this role is responsible for opening it from the ground up. You will own account selection and territory planning, backed by Singapore HQ's technical, pricing, and strategic resources. By the end of Year 1, you will have closed our first Malaysian deployments and established a high-performing ecosystem pipeline.

• Drive Revenue: Close new business with Malaysian enterprise clients and scale existing deployments into larger, multi-site projects.
• Build Partner Ecosystems: Recruit, enable, and co-sell alongside top-tier System Integrators (SIs), dealers, and technology partners across Malaysia.
• Leverage Group Synergies: Collaborate closely with Goldbell and other group companies to surface opportunities within established network accounts.
• Consultative Discovery & Solutioning: Conduct on-site operational visits to evaluate workflows, constraints, and ROI metrics for decision-makers.
• Cross-Functional Execution: Partner with the X2 Solutions team to guarantee successful deployments and work with HQ leadership to tailor market-specific strategies.
• Pipeline Discipline: Maintain rigorous CRM hygiene and accurate forecasting for executive leadership visibility.

We are looking for

• 8+ years of B2B business development, channel sales, or enterprise sales in industrial automation, robotics, or intralogistics in Malaysia.
• Solid technical domain expertise in AMRs, AGVs, ASRS, Conveyors, and WMS/MES software integrations. (Experience as a Solution Architect or Sales Engineer is a strong bonus!).
• Proven track record of opening new markets, closing greenfield accounts, and co-selling with System Integrators and OEMs.
• Strong commercial acumen with the ability to build bulletproof business cases for C-suite decision-makers.
• Fluency in English & Bahasa Malaysia with a willingness to travel across key industrial hubs in Malaysia.

Why us?

• Market Ownership: Take full ownership of a high-potential growth market with strong backing from SG HQ.
• Impact: Help top-tier manufacturing, logistics, F&B, Personal Care, and Semiconductor players digitize and automate their core operations.
• Autonomy: Enjoy an entrepreneurial environment that rewards initiative, technical mastery, and strategic execution.