Business Development Executive / Senior

Soft Space; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

Soft Space is seeking an experienced Support Business Development role in Kuala Lumpur to enable higher-autonomy sales processes. You will support enterprise clients in banks, acquirers, PSPs, and large merchants, driving CRM hygiene, demo readiness, and structured reporting.

You will coordinate cross-functional handovers, improve commercial documentation quality, and mentor BD Executives to reduce rework and accelerate deals to go-live.

Qualifications

• Bachelor's degree in Business, Marketing, Finance, or related field preferred; equivalent experience considered.

Responsibilities

• Lead prospecting and early-stage qualification activities to improve lead quality and handover readiness for BD Managers.
• Maintain top-of-funnel velocity by structured outreach cadences and updated lead status, next steps, and signals.
• Own demo readiness end-to-end for priority opportunities, coordinating internal stakeholders and client-ready materials.
• Govern CRM and pipeline hygiene standards, identify gaps, and drive corrective actions.
• Produce reliable pipeline and activity reporting (monthly/quarterly) highlighting risks and follow-ups.
• Escalate day-to-day prospect and client coordination, ensuring timely responses and proper routing of issues.
• Drive cross-functional handovers from signed to live for high-complexity enterprise clients, resolve blockers, escalate risks.
• Prepare commercial documentation packs (NDAs/proposals/service agreements) with templates and version control.
• Drive continuous improvement of BD enablement processes and provide guidance to BD Executives.

Skills

CRM management

Pipeline reporting

Stakeholder management

Demo coordination

Documentation

Cross-functional collaboration

Attention to detail

Communication

Independent work

Education

Bachelor's degree or equivalent

Tools

CRM systems

Excel

Job description

Support Business Development Managers by driving higher-autonomy sales enablement across prospecting and qualification, pipeline governance, demo readiness, reporting discipline, onboarding coordination, and commercial documentation. The role operates within an enterprise client base comprising banks, acquirers, PSPs, and large enterprise merchants.

It also leads improvements to sales operations processes and acts as a key escalation point to keep deals moving from early pipeline through go-live.

Key Responsibilities

• Lead prospecting and early-stage qualification activities for assigned territories, improving lead quality and handover readiness for BD Managers.
• Maintain strong top-of-funnel velocity by running structured outreach/follow-up cadences, keeping lead status, next steps, and conversion signals consistently updated.
• Own demo readiness end-to-end for priority opportunities, coordinating internal stakeholders and ensuring demo environments/materials are accurate, current, and client-ready.
• Govern CRM and pipeline hygiene standards across supported territories (e.g., stage discipline, mandatory fields, activity tracking), identifying gaps and driving corrective actions.
• Produce reliable pipeline and activity reporting (monthly/quarterly), highlighting risks, bottlenecks, and recommended follow-ups to support forecasting and sales planning.
• Act as an escalation point for day-to-day prospect and enterprise client coordination, ensuring timely responses, structured follow-through, and appropriate routing of complex issues.
• Drive cross-functional handovers from “signed” to “live” for higher-complexity enterprise clients, tracking dependencies, resolving blockers, and escalating risks where needed
• Prepare higher-quality commercial documentation packs using approved templates (NDAs/proposals/service agreements), ensure completeness and accuracy, and maintain controlled repositories and versioning.
• Drive continuous improvement of BD enablement processes (CRM hygiene, reporting cadence, demo/handover checklists) and provide peer guidance to BD Executives to improve quality and reduce rework.

Product Feedback, Requirements & Roadmap Support

• Consolidate and structure market feedback, client pain points, and product enhancement observations gathered across territories from demos, sales engagements, and onboarding interactions, maintaining an organised feedback repository for BD Manager and Product/Solutions review.
• Support BD Managers in translating commercial feedback and client requirements into clearly documented business requirements for submission to Product/Solutions, ensuring inputs are well-structured and complete before review.
• Participate in roadmap discussions by providing structured, territory-level feedback from sales engagements, demos, and enterprise client conversations, helping to inform prioritisation based on market demand and client urgency.
• Track agreed product enhancements and follow through with Product/Solutions to ensure BD Managers and the broader team are updated on progress, timelines, and client-facing positioning of new or enhanced capabilities.

Skills & Requirements

• Bachelor’s degree in Business, Marketing, Finance, or a related field is preferred; equivalent relevant experience will be considered.
• Experience in technology, fintech, or payments is an advantage.
• Strong working knowledge of CRM and pipeline management, including data quality, opportunity stages, and reporting discipline.
• Good commercial documentation skills, with strong attention to accuracy, templates, and version control.
• Comfortable coordinating product demonstrations, materials, and internal stakeholders for enterprise client engagements.
• Strong reporting and analytical skills, including spreadsheets, dashboards, and sales or funnel metrics.
• Able to work independently and manage cross-functional activities with minimal supervision.
• Strong communication and stakeholder management skills, both internally and externally.
• Detail-oriented with strong ownership, execution, and follow-through under pressure.
• Continuous improvement mindset, with the ability to simplify processes and reduce rework or cycle time.