Business Development Associate (Lead Generation) Global Markets

Marcus Evans Group; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Benefits offered by this job

Medical benefits

Commission package

Central location near MRT/LRT

Induction and mentoring

Promotional opportunities

Job summary

Marcus Evans is seeking driven marketing and sales professionals for an in-person role at our Kuala Lumpur Regional Headquarters. You will identify decision-makers, build targeted prospect lists, and craft outreach campaigns to generate inbound inquiries.

A background in lead generation, research, and strong English communication will help you succeed. The role collaborates with our global sales team to achieve weekly and monthly KPIs, offering a competitive base salary plus commission and

Qualifications

• Bachelor’s degree in Marketing/Business Administration.
• 1-2 years in marketing or sales.
• Experience in lead generation or strong research abilities.
• Excellent English in speaking and writing.
• Corporate sales background is a plus.
• Strong analytical skills and attention to detail.
• Computer literacy and MS Office proficiency.
• Attractive basic salary with commission.
• Medical benefits.
• Central location near MRT & LRT.

Responsibilities

• Identify decision-makers in senior positions aligned with event themes.
• Build targeted prospect lists using CRM tools and online platforms.
• Write targeted outreach campaigns to deliver inbound inquiries.
• Meet weekly and monthly goals and KPIs.
• Build and maintain the data quality of our contacts database.
• Collaborate with leading Sales Professionals across the globe.

Skills

Research skills

Writing skills

Lead generation

CRM tools

English proficiency

Education

Bachelor's degree

Tools

MS Office

Job description

Marcus Evans, founded in 1983, is a global business intelligence and event marketing company, with 49 offices in 20+ countries.

Working across all industry sectors our Summits, Conferences and Online Events brands deliver innovative high-level content, networking and one-to-one meeting platforms that bring together key decision-makers on a truly global scale. Our client base is comprised of c-level executives from 98% of existing fortune 1000 companies, and are world leaders in a variety of industries, such as healthcare, legal, pharmaceutical, investments, energy, packaging etc.

We are looking for driven, enthusiastic, and passionate professionals to join our team. The right candidates for this role have a real talent in both research and writing and are determined to be a key part of a successful and growing team. There will be a strong collaboration with our sales team as this is not an accounting role, it is an account and business development role. A strong grasp of and ability to operate in an English - speaking environment is essential to be successful in the role.

This is an in-person role located in our Kuala Lumpur Regional Headquarters.

Key Responsibilities

• Identifying Decision-Makers: Research and identify individuals in senior positions (e.g., CEOs, CFOs, Directors) who align with the event theme and objectives.
• Building Contact Lists: Utilize CRM tools, databases, and online platforms (e.g., LinkedIn) to create targeted prospect lists.
• Writing targeted outreach campaigns that will deliver high quality inbound inquiries.
• Meeting weekly and monthly goals and KPIs.
• Build and maintain the data quality of our contacts database.
• Effective collaboration with leading Sales Professionals across the globe.

Qualifications

• Recognised bachelor’s degree in any discipline, preferably Marketing/Business Administration.
• 1-2 years of experience in marketing or sales.
• You will have a demonstrable experience in lead generation or excellent research abilities.
• A strong grasp of and ability to operate in an English - speaking environment is essential to be successful in the role.
• Background in a corporate sales environment is considered an advantage.
• Strong analytical skills and attention to detail.
• Computer Literate and proficiency in Microsoft Office applications.
• Attractive basic salary and commission package.
• Medical benefit package.
• Central location with proximity to MRT & LRT.
• Comprehensive induction training, ongoing mentoring, and continuous on-the-job training & development.
• Promotion up the ranks is achievable with consistently high performance.
• Professional work environment.

We are an equal opportunity employer and value diversity. All employment is decided on the basis of qualifications, merit and business need.