Branding Specialist (Full-time / Internship)

Yaoyao Malaysia Info Tech Sdn Bhd; Kuala Lumpur; On-site; MYR 39,000 - 61,000; Full time

Benefits offered by this job

Professional growth

Competitive pay

Clear, merit-based promotion

Medical coverage

Global brand exposure

Job summary

Yaoyao Malaysia Info Tech Sdn Bhd is seeking a marketing-focused professional to manage brand social media, coordinate campaigns and build communities in Kuala Lumpur. You will collaborate on co-branding, content creation, and partner negotiations, while analyzing local market trends.

The role welcomes interns, fresh graduates, or experienced professionals, with focus on data-driven marketing and budget management across multiple projects.

Qualifications

• Bachelor's degree or above in Marketing, Advertising, Media, or related fields.
• Open to interns, fresh graduates, to experienced professionals.
• Fresh graduates/interns with relevant social media or event experience are welcome.
• Proficiency in Excel and data analysis to monitor data performance.
• Strong organization skills to manage multiple projects and budgets.

Responsibilities

• Manage brand social media operations (Meta): content planning, copywriting, publishing, community engagement.
• Lead co-branded collaborations and KOL partnerships, negotiate and review content, ensure data performance.
• Maintain and expand membership communities with designed activities.
• Analyze local market demands and competitive landscapes to propose marketing strategies for growth.
• Identify partnerships with local businesses for co-branding and joint campaigns.
• Assist in coordinating campaign execution.
• Perform other duties as assigned by management.

Skills

Marketing

Social media management

Data analysis (Excel)

English proficiency

Mandarin advantage

Education

Bachelor's degree in Marketing/Advertising/Media

Tools

Excel

Job description

YAOYAO Group was founded in 2021 and focusing on home appliance market of South East Asia Countries. The key brand under YAOYAO Group is "Simplus", which is already the Top HA brand of Shopee, Lazada and Tiktok in the regions. With cutting-edge design, exceptional product quality, and a robust global operations network, Simplus is committed to provide "Beautiful Life, Affordable Price" products to the local SEA consumers. Our dynamic online presence includes more than 20 million followers across private domain channels and over 1 billion short video views in Southeast Asia. Since creation, we had proudly serve more than 10M local consumers.

[Responsibilities]

• Manage brand social media operations (Meta), encompassing content planning and development, copywriting and publishing, and community engagement; holistically drive social media reach, follower growth, and engagement rate metrics.
• Lead co-branded collaborations and KOL resource development, conduct partnership negotiations, participate in content script creation and review, and ensure final data performance.
• Maintain and expand membership communities by designing member activities
• Analyze local market demands and competitive landscapes, actively participate in market research, propose innovative marketing solutions and strategies to drive sustained brand growth.
• Identify and establish partnerships with local businesses and organizations to explore co-branding opportunities; collaborate on joint marketing campaigns ensuring mutual benefits and compliance with brand standards.
• Assist in coordinating campaign execution.
• Perform other duties as assigned by management.

[Qualifications]

• Bachelor's degree or above in Marketing, Advertising, Media, or related fields;
• Open to candidates from different experience levels, from, interns and fresh graduates to experienced professionals;
• Fresh Graduates: Candidates with previous experience managing social media pages or promoting university events are preferred. Experience in KOL Marketing, social media campaigns, or brand-related projects will be a plus.
• Interns: Candidates currently pursuing a degree in Marketing, Advertising, Media, or related fields, with experience in university events, social media management, or marketing-related projects are welcome to apply;
• Proficiency in Excel and data analysis to monitor and assess data performance.
• Strong organizational skills with the ability to manage multiple projects and budgets simultaneously;
• Good command of written English, Mandarin will be a plus
• Creative thinking, Possess innovative marketing thinking with strong local insights.

[Values]

YAOYAO is a vibrant, youthful, and approachable company. With a flat organizational structure and open communication, we embrace the culture of "Work Hard, Play Harder". Our core values drive everything we do - "1) Result-Oriented, 2) Optimistic, 3) Direct, 4) Supportive, 5) Strive for Excellence". We are seeking for talented individuals to join us on our journey of global market expansion, and to build a long-term career at the dynamic and fast-growing YAOYAO company.

[What We Offer]

• Accelerated professional growth within a tier-1 internet new-retail powerhouse.
• Market-competitive compensation & performance oriented incentives.
• Clear, merit-based fast-track promotion.
• Supplemental premium medical coverage.
• First-hand experience scaling a top-tier home-appliance brand globally.