Branding Executive

Talent Connect Service; Kuala Lumpur; On-site; MYR 67,000 - 100,000; Full time

Job summary

Talent Connect Service in Kuala Lumpur is seeking a Branding Specialist to strengthen brand positioning, visual identity and campaign messaging across online and offline touchpoints. You will contribute to brand strategy, creative direction and content messaging while maintaining brand consistency.

The role requires experience in branding, strong copywriting, and collaboration with designers and marketing teams. On-site work in Malaysia is required, with familiarity in iGaming branding a plus.

Qualifications

• 2+ years of branding, marketing or content strategy experience.
• Strong understanding of brand positioning and audience psychology.
• Excellent copywriting and creative thinking abilities.

Responsibilities

• Support development of brand positioning, voice and campaign themes.
• Ensure brand consistency across social, digital, and offline materials.
• Collaborate with designers and marketers to create brand-aligned content.
• Plan branding campaigns to raise awareness and engagement.
• Conduct market and audience research to inform strategy.
• Develop campaign briefs, slogans and messaging angles.
• Review materials for brand alignment with objectives.
• Assist in brand guidelines, decks and media kits.

Skills

Brand positioning

Brand identity

Copywriting

Creative thinking

Social media campaigns

Communication skills

Job description

We are looking for a Branding Specialist to strengthen our brand positioning, visual identity, campaign messaging, and overall market communication. This role will contribute to brand strategy, creative direction, campaign planning, content messaging, and maintaining brand consistency across both online and offline touchpoints.

Key Responsibilities

• Support the development of brand positioning, brand voice, campaign themes, and marketing messages.
• Ensure brand consistency across social media, websites, advertisements, videos, offline materials, and partnership campaigns.
• Collaborate with designers, content creators, video editors, and marketing teams to develop brand-aligned materials.
• Plan and execute branding campaigns to increase brand awareness, trust, recall, and engagement.
• Conduct market research, competitor analysis, audience research, and trend monitoring.
• Develop campaign briefs, creative directions, slogans, taglines, and communication angles.
• Review marketing materials to ensure alignment with brand guidelines and business objectives.
• Support offline branding activities, including events, booths, sponsorships, activations, and promotional materials.
• Monitor branding performance through awareness metrics, engagement, sentiment, search interest, follower growth, and campaign feedback.
• Assist in developing brand guidelines, presentation decks, media kits, and other internal brand documents.

Requirements

• At least 2 years of experience in branding, marketing, content strategy, creative planning, communications, or a related field.
• Strong understanding of brand positioning, messaging, visual identity, and audience psychology.
• Strong copywriting and creative thinking skills.
• Proficiency in English and Chinese; Bahasa Malaysia is an added advantage.
• Familiarity with social media, digital campaigns, KOL campaigns, and offline brand activations.
• Strong communication skills with the ability to coordinate effectively with creative and marketing teams.
• Detail-oriented, organized, and highly sensitive to brand consistency and quality.
• Willing to work on-site in Malaysia.
• Comfortable working with iGaming related field.