Senior Brand Ads Designer

PlayPark Pte. Ltd; Puchong; On-site; MYR 100,000 - 156,000; Full time

Benefits offered by this job

Medical Miscellaneous allowance

Dental Personal Accident Insurance

Free Games

Job summary

PlayPark Pte. Ltd is seeking a Senior Brand Ads Designer to join our Marketing team.

You will create high-quality marketing creatives, branding materials, and advertising assets for game launches, live operations, and user acquisition campaigns across our game portfolio. You will collaborate with Product, Marketing, Community, UA, and Creative teams to develop visuals that strengthen brand identity and drive campaign performance, emphasizing both creative execution and digital marketing

Qualifications

• Minimum 4 years of experience in graphic design, branding, advertising, or digital marketing.
• Strong portfolio demonstrating branding, advertising, and marketing creative work.
• Proficient in Adobe Photoshop, Illustrator, and After Effects.

Responsibilities

• Design high-quality digital marketing assets for game launches, live operations, seasonal campaigns, and promotional events.
• Produce key visuals (KV), banners, social media creatives, website assets, landing pages, and promotional materials.
• Develop branding concepts that align with the identity and positioning of each game title.
• Ensure creative consistency across all marketing channels and game brands.
• Design advertising creatives for Meta, Google, TikTok, YouTube, and other digital advertising platforms.
• Produce multiple creative variations for A/B testing and campaign optimization.
• Collaborate with the UA team to improve creative performance based on campaign insights and marketing objectives.
• Support creative optimization to improve click-through rates (CTR), conversion rates (CVR), and overall campaign effectiveness.
• Create marketing materials for online campaigns, in-game events, tournaments, exhibitions, and offline promotional activities.

Skills

Branding

Advertising

Digital marketing

Creative concept

Education

Diploma or Bachelor's Degree in Graphic Design, Multimedia Design, Visual Communication

Tools

Adobe Photoshop

Adobe Illustrator

After Effects

Job description

We are looking for a creative and experienced Senior Brand Ads Designer to join our Marketing team. In this role, you will be responsible for creating high-quality marketing creatives, branding materials, and advertising assets that support game launches, user acquisition campaigns, and live operations across our game portfolio. You will work closely with the Product, Marketing, Community, User Acquisition (UA), and Creative teams to develop compelling visuals that engage players, strengthen brand identity, and drive campaign performance. This role requires both strong creative execution and an understanding of digital marketing, allowing you to produce assets that are not only visually appealing but also optimized for performance.

Key responsibilities

Design high-quality digital marketing assets for game launches, live operations, seasonal campaigns, and promotional events.

Produce key visuals (KV), banners, social media creatives, website assets, landing pages, and promotional materials.

Develop branding concepts that align with the identity and positioning of each game title.

Ensure creative consistency across all marketing channels and game brands.

Design advertising creatives for Meta, Google, TikTok, YouTube, and other digital advertising platforms.

Produce multiple creative variations for A/B testing and campaign optimization.

Collaborate with the UA team to improve creative performance based on campaign insights and marketing objectives.

Support creative optimization to improve click-through rates (CTR), conversion rates (CVR), and overall campaign effectiveness.

Create marketing materials for online campaigns, in-game events, tournaments, exhibitions, and offline promotional activities.

Design event branding, merchandise, booth visuals, standees, and other marketing collateral.

About you

Diploma or Bachelor's Degree in Graphic Design, Multimedia Design, Visual Communication, or a related field.

Minimum 4 years of experience in graphic design, branding, advertising, or digital marketing.

Strong portfolio demonstrating branding, advertising, and marketing creative work.

Proficient in Adobe Photoshop, Illustrator, and After Effects.

Good understanding of composition, typography, colour theory, and visual communication.

Experience creating creatives for social media and digital advertising platforms.

Good communication skills in English and Mandarin.

Able to manage multiple projects and work effectively in a fast-paced environment.

Detail-oriented with strong creativity and problem-solving skills.

Unlock job insights

Hirer responsiveness Salary match Number of applicants

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• How many years' experience do you have as a designer?
• Which of the following types of qualifications do you have?
• Have you worked in a role where you were responsible for brand planning?

Computer Software & Networking 51-100 employees

CIB NET STATION SDN BHD ("CIB") is a subsidiary of Free ocean Game Pte. Ltd. ("FOG"). CIB is the famous game publisher in Malaysia that servicing millions of gamers through CIBMALL, the well-known gaming platform Malaysia.

CIB offers localized marketing plans, game operation management and excellent customer services both in games and community. CIB also distributes game points in Malaysia and integrate with the local payment channels in SEA.

If you are gamer, let's level up your career with us and redefine gaming excellence together! Join our game publishing team and turn your passion for gaming into rewarding profession.

CIB NET STATION SDN BHD ("CIB") is a subsidiary of Free ocean Game Pte. Ltd. ("FOG"). CIB is the famous game publisher in Malaysia that servicing millions of gamers through CIBMALL, the well-known gaming platform Malaysia.

CIB offers localized marketing plans, game operation management and excellent customer services both in games and community. CIB also distributes game points in Malaysia and integrate with the local payment channels in SEA.

If you are gamer, let's level up your career with us and redefine gaming excellence together! Join our game publishing team and turn your passion for gaming into rewarding profession.

Perks and benefits

• Medical Miscellaneous allowance
• Dental Personal Accident Insurance Coverage
• Free Games r