Brand & Visual Communications Leader

Ikano-Retail; Kuala Lumpur; Presencial; MYR 120.000 - 180.000; Jornada completa

Descripción de la vacante

IKEA in Malaysia leads in-store and digital communications to amplify the shopping experience and strengthen the IKEA range presentation. The role focuses on developing a consistent brand identity across touchpoints and guiding strategic communication planning in collaboration with store teams.

The position requires deep knowledge of IKEA visual and verbal identity, leadership capabilities, and proficiency with Office tools and AutoCAD.

Formación

• Knowledge of Home furnishing the IKEA way.
• Knowledge of Range presentation the IKEA way (store media, display techniques, store layout).
• Knowledge of Store communication the IKEA way.
• Knowledge of Life at home in the local market and the outcome of market research, e.g. IKEA Customer, Satisfaction Survey, IKEA Brand Capital.
• Knowledge of trends that influence home furnishing and communication.
• Knowledge of Commercial calendar and store activities. The work method for presenting the IKEA range.
• Knowledge of IKEA mechanical sales system.
• Deep knowledge of The IKEA Concept and IKEA brand objectives.
• Deep knowledge of Knowledge of IKEA visual and verbal identity
• Deep knowledge of leadership capabilities.

Responsabilidades

• Lead and manage the COM&IN team and other functions in the store to strengthen the IKEA identity in both in-store and digital communication.
• Plan and implement in-store and digital communication to convey the benefits of the IKEA Concept and enhance range presentation.
• Develop and evaluate in-store and digital communication strategies that support a convenient shopping experience in the local market.
• Lead and manage the department action plan with store communication initiatives that grow the business and support profitability.
• Contribute to the network of store Graphic Communication Leaders and share best practices with the COM&IN team.
• Set clear expectations and standards, work with store functions, and leverage opportunities while considering financial impact.
• Ensure high standards for visual balance, quality, cost-efficiency, and sustainability in all communications.
• Support succession planning by identifying potential candidates and minimizing shop-floor disruption.

Conocimientos

Brand communication

Graphic design

Leadership

Store communication

Market research

In-store branding

IKEA identity

Leadership capabilities

Herramientas

AutoCAD

Microsoft Office

Descripción del empleo

IKEA in Malaysia leads in-store and digital communications to amplify the shopping experience and strengthen the IKEA range presentation. The role focuses on developing a consistent brand identity across touchpoints and guiding strategic communication planning in collaboration with store teams.

The position requires deep knowledge of IKEA visual and verbal identity, leadership capabilities, and proficiency with Office tools and AutoCAD.