Brand Strategy Lead APAC — Thought Leadership & Content

Businesslist; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Businesslist is seeking a Branding Manager to lead brand positioning, messaging, and content strategies across APAC. You will shape thought leadership, collaborate with marketing teams, and ensure consistency across campaigns and channels.

The successful applicant will have a Bachelor's in Marketing or related field and at least 5 years in branding or content roles, with strong writing, SEO familiarity, and stakeholder management.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Journalism, or related field.
• Minimum 5 years of branding, content marketing, or thought leadership experience.
• Strong ability to develop brand positioning and business narratives.
• Excellent writing, editing, and storytelling for B2B content.
• Familiarity with content marketing, SEO, digital channels, and AI-driven trends.
• Strong stakeholder management and cross-functional collaboration.

Responsibilities

• Lead branding and content strategy to strengthen market presence.
• Develop thought leadership and credible industry insights.
• Translate business objectives into compelling brand narratives.
• Collaborate with marketing teams to ensure brand consistency.
• Create customer stories, case studies, and proof assets.
• Oversee content planning and quality standards.

Skills

Strategic thinking

Writing & storytelling

Content marketing

SEO familiarity

Stakeholder management

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Communications, Business, Journalism, or related field

Job description

Businesslist is seeking a Branding Manager to lead brand positioning, messaging, and content strategies across APAC. You will shape thought leadership, collaborate with marketing teams, and ensure consistency across campaigns and channels.

The successful applicant will have a Bachelor's in Marketing or related field and at least 5 years in branding or content roles, with strong writing, SEO familiarity, and stakeholder management.