Brand Strategy & Communications Leader

Businesslist

Kuala Lumpur

On-site

MYR 120,000 - 210,000

Full time

14 days+

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Job summary

Businesslist in Kuala Lumpur, Malaysia is seeking a Brand & Communications Leader to define and execute the company’s brand strategy, positioning, and visual identity. You will lead integrated brand campaigns and product launches, shaping how the market sees the brand.

The role oversees PR strategy, media relations, corporate communications, and social media, content, and community initiatives. You will manage agencies and cross-functional partners, monitor data-driven performance, and develop a

Qualifications

Bachelor's degree in Marketing, Communications, PR, Business, or related field.
Proven experience in brand management, PR, and social media leadership.
Strong strategic thinking, storytelling, and stakeholder management skills.
Experience managing agencies, media partners, and influencers.
Ability to thrive in a fast-paced, collaborative environment.

Responsibilities

Define and execute brand strategy, positioning, and visual identity.
Lead integrated brand campaigns and product launches.
Drive PR strategy, media relations, and corporate communications.
Oversee social media, content, and community management initiatives.
Manage agencies, stakeholders, and cross-functional partnerships.
Monitor performance metrics and optimise communication strategies through data and insights.
Lead and develop a team across branding, PR, content, and social media functions.