Brand Strategy Consultant

Hyred; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Hyred in Kuala Lumpur is seeking a senior Brand Strategist to translate research and customer insights into clear brand and experience strategies across journeys and touch-points. You will work directly with clients to shape recommendations that are commercially relevant and actionable.

You will develop experience frameworks, KPI measures, and implement practical strategies by collaborating with researchers and designers, while mentoring junior team members and leading workshops with senior

Qualifications

• Approximately 6–8 years of experience in brand strategy, customer experience strategy, service design, consulting or a related discipline.
• Strong analytical thinking and strategic writing skills.
• Demonstrated experience developing frameworks, customer journeys or strategic recommendations that can be translated into execution.
• Confident presenting and facilitating discussions with client stakeholders.
• Strong ability to synthesize complex or incomplete information into a clear point of view.
• Experience working on complex customer, service or operational environments would be advantageous.
• Previous mentoring or team-development experience would be beneficial.

Responsibilities

• Develop customer journey strategies, experience frameworks and operational protocols grounded in research and business objectives.
• Translate complex business, customer and operational inputs into clear strategic recommendations.
• Define KPI and measurement frameworks to evaluate the effectiveness of proposed strategies.
• Benchmark against category practices and relevant cross-industry examples.
• Identify gaps, opportunities and priorities across customer and service experiences.
• Work directly with client stakeholders through strategy workshops, working sessions and validation discussions.
• Present strategic recommendations clearly to senior stakeholders.
• Facilitate alignment across teams with different priorities and functional perspectives.
• Support the translation of strategy into practical implementation requirements.
• Work closely with researchers and designers to ensure recommendations are evidence-based and executable.
• Provide strategic direction and feedback throughout project development.
• Support and mentor junior strategists or researchers where required.

Skills

Strategic thinking

Customer journey

Analytical synthesis

KPI development

Executive communication

Workshop facilitation

Stakeholder management

Job description

We are looking for a senior Brand Strategist to translate research, business context and customer insight into clear brand/experience strategies that can be implemented across customer journeys, service delivery and brand touch-points.

This role requires a strong strategic thinker who can bring structure to complex information, develop practical frameworks, and work directly with clients to shape recommendations that are commercially relevant and operationally actionable.

Key Responsibilities

• Develop customer journey strategies, experience frameworks and operational protocols grounded in research and business objectives.
• Translate complex business, customer and operational inputs into clear strategic recommendations.
• Define KPI and measurement frameworks to evaluate the effectiveness of proposed strategies.
• Benchmark against category practices and relevant cross-industry examples.
• Identify gaps, opportunities and priorities across customer and service experiences.

Client Engagement

• Work directly with client stakeholders through strategy workshops, working sessions and validation discussions.
• Present strategic recommendations clearly to senior stakeholders.
• Facilitate alignment across teams with different priorities and functional perspectives.
• Support the translation of strategy into practical implementation requirements.
• Work closely with researchers and designers to ensure recommendations are evidence-based and executable.
• Provide strategic direction and feedback throughout project development.
• Support and mentor junior strategists or researchers where required.

Requirements

• Approximately 6–8 years of experience in brand strategy, customer experience strategy, service design, consulting or a related discipline.
• Strong analytical thinking and strategic writing skills.
• Demonstrated experience developing frameworks, customer journeys or strategic recommendations that can be translated into execution.
• Confident presenting and facilitating discussions with client stakeholders.
• Strong ability to synthesize complex or incomplete information into a clear point of view.
• Experience working on complex customer, service or operational environments would be advantageous.
• Previous mentoring or team-development experience would be beneficial.

Key Skills

• Strategic thinking and problem-solving.
• Customer journey and experience strategy.
• Analytical synthesis.
• KPI and measurement framework development.
• Executive communication and presentation.
• Workshop facilitation.
• Cross-functional stakeholder management.