Brand Strategy & Campaign Lead

Kens Apothecary; Kuala Lumpur; Sur place; MYR 70 000 - 110 000; Plein temps

Résumé du poste

Kens Apothecary is seeking an Assistant Brand Manager to own a designated brand portfolio and lead marketing, trade, and activation initiatives in Malaysia. You will work cross-functionally with internal teams and brand principals to translate strategy into measurable campaigns and growth.

The role requires strong commercial judgment, analytical skills, and hands-on execution ability to drive brand equity, sales performance, and long-term growth in a fast-paced environment.

Qualifications

• Bachelor’s Degree in Marketing, Business Management, or related field.
• Minimum 3 years of hands-on brand management experience.
• Experience in beauty, fragrance, FMCG, luxury retail, or lifestyle brands is highly preferred.

Responsabilités

• Lead a designated category and brand portfolio, driving marketing strategies that support sales and brand equity.
• Develop and manage annual marketing plans across product launches, promotions, events, and activations.
• Translate brand direction into locally relevant, executable marketing plans.
• Plan trade strategies and retailer activations across stores and online channels.
• Manage external agencies to develop campaigns and assets, ensuring on-brand delivery.
• Build sales forecasts, monitor performance, and prepare regular business reviews.

Connaissances

Brand management

Analytical ability

Commercial judgement

Leadership

Formation

Bachelor's Degree in Marketing or related field

Outils

Excel

Description du poste

Kens Apothecary is seeking an Assistant Brand Manager to own a designated brand portfolio and lead marketing, trade, and activation initiatives in Malaysia. You will work cross-functionally with internal teams and brand principals to translate strategy into measurable campaigns and growth.

The role requires strong commercial judgment, analytical skills, and hands-on execution ability to drive brand equity, sales performance, and long-term growth in a fast-paced environment.