Strategic Partnerships Lead — B2B & Associations

EPOS Pte. Ltd.; Kuala Lumpur; Hybrid; MYR 120,000 - 180,000; Full time

Job summary

EPOS Pte. Ltd. in Malaysia is seeking a Partnerships lead to own brand collaborations with B2B communities, associations and media platforms. You will build trust and visibility by turning relationships into events, features, and community engagements, driving business growth across internal and external teams.

You will negotiate deals, manage strategic alliances, and execute joint projects with BD, marketing, and product teams, ensuring measurable impact and alignment with company goals.

Qualifications

• 5+ years in partnerships, business development, or B2B marketing with associations or chambers.
• Proven results in activated merchants or closed deals.
• Experience in a lead-generation funnel where sales converts leads: B2B, SaaS, fintech, payments or SME products.
• Strong existing network across Malaysian SME and industry bodies, or ability to engage fast.
• Commercial skill: able to negotiate a deal and tie it to a business outcome.
• Strong analytical skills: able to build your own analysis and explain it simply to management.
• Experience working closely with BD teams, and comfortable with senior stakeholders from association presidents to the C-suite.
• Fluent in English. Mandarin is a strong plus, and Malay is a plus.

Responsibilities

• Identify, approach and close brand partnerships with B2B communities, associations and industry bodies against agreed pipeline and activation targets.
• Prioritise partners with measurable commercial potential, not prestige alone. Test new partner types (for example F&B suppliers, CoSec, SME programmes) through structured pilots.
• Negotiate scope, deliverables, exclusivity and commercial terms. Work with Legal, Business Development and Finance on agreements.
• Own the relationship with association leadership and community organisers, and keep partnerships active well beyond launch.
• Design and deliver joint campaigns, member-exclusive offers, workshops and events that generate leads, not just goodwill.
• Secure speaking slots, panel seats, thought-leadership and earned media through partner platforms.
• Brief creative and content teams on co-branded collateral such as member offers, product sheets and event decks.
• Work with the Paid, SEO, social and PR so partner content is amplified across owned and paid channels.
• Maintain a partnership dashboard and a monthly report covering active partners, leads, qualified leads, activations, cost per win and pipeline contribution.
• Flag underperforming partnerships early, with a recommendation, not just a number.
• Run structured pilots on partner type, offer, format and channel. Document the learnings and use them to decide what to scale.
• Forecast spend and results, and report variance to plan every month.
• Support roadshows, association events and partner campaigns, and track the leads, wins and cost per win each one produces.
• Ensure every partnership and event carries a tracking method (unique referral code, form source) so it can be compared with paid media and other channels.
• Align with the Performance & Demand Generation team so partner and paid activity support each other and are not double counted.
• Coordinate event vendors, agencies, KOLs and media partners
• Provide clear briefs and performance feedback.

Skills

Partnerships

Business development

B2B marketing

Negotiation

SaaS/fintech/payments

Analytical skills

Stakeholder management

English fluency

Mandarin (plus)

Malay (plus)

Job description

EPOS Pte. Ltd. in Malaysia is seeking a Partnerships lead to own brand collaborations with B2B communities, associations and media platforms. You will build trust and visibility by turning relationships into events, features, and community engagements, driving business growth across internal and external teams.

You will negotiate deals, manage strategic alliances, and execute joint projects with BD, marketing, and product teams, ensuring measurable impact and alignment with company goals.