Brand Launch & Campaigns Manager - Beauty (Singapore)

YUTONG VISION PTE. LTD.; Kuala Lumpur; Hybrid; MYR 90,000 - 150,000; Full time

Job summary

YUTONG VISION PTE. LTD. is seeking a seasoned marketer based in Malaysia to own the launch plan for a new Singapore cosmetic contact lens brand.

You will work with our Singapore sales team, product colleagues and external partners to create campaigns, content and retail activities across optical channels. The role focuses on introducing the brand to Singapore consumers via retailers, supported by digital marketing, creator collaborations and strong influencer partnerships.

Qualifications

• Minimum five years in consumer marketing.
• Experience in beauty/cosmetics, skincare, contact lenses, or retail.
• Proven ability to deliver a product launch or integrated brand campaign.
• Strong writing and briefing skills; ability to manage external partners.
• Willingness to travel to Singapore for key activities.

Responsibilities

• Build and manage the launch roadmap, campaign calendar and marketing budget.
• Translate brand positioning into clear messages, briefs and content; coordinate shoots and social channels.
• Plan paid campaigns and influencer partnerships to drive awareness and store visits.
• Collaborate with sales on retailer launch packs, promos and product introductions.
• Brief designers and suppliers; review materials and ensure timely delivery within budget.
• Track spend and campaign performance; review retailer feedback with sales to optimize next activity.

Skills

Launch planning

Campaign management

Content creation

Social media marketing

Budget management

English communication

Travel willingness

Job description

YUTONG VISION PTE. LTD. is seeking a seasoned marketer based in Malaysia to own the launch plan for a new Singapore cosmetic contact lens brand.

You will work with our Singapore sales team, product colleagues and external partners to create campaigns, content and retail activities across optical channels. The role focuses on introducing the brand to Singapore consumers via retailers, supported by digital marketing, creator collaborations and strong influencer partnerships.