Brand Manager (Specialty Care)

Abbott Laboratories; Petaling Jaya; On-site; MYR 80,000 - 110,000; Full time

Job summary

A leading global healthcare company is seeking a Product Manager in Selangor, Malaysia to lead the specialty care portfolio. This role involves developing market strategies, managing product launches, and collaborating with multiple teams. Ideal candidates will have a degree in pharmacy or related fields and at least three years of product management experience in healthcare. Strong analytical and interpersonal skills are essential.

Qualifications

• Minimum 3 years of experience in product management in healthcare/pharmaceutical.
• Good knowledge of computer-based programs including excel, graphics & PowerPoint.
• Sound understanding of marketing principles.

Responsibilities

• Develop launch plans and strategies for specialty care products.
• Build strong multi-channel engagement plans.
• Monitor market trends and analyze competitor activity.
• Prepare sales forecasts and budgets.

Skills

Product management experience

Interpersonal skills

Analytical skills

Presentation skills

Education

Degree in pharmacy, nutrition, science or equivalent

Tools

Excel

PowerPoint

Job description

Job Description

Reporting to the Business Manager, the candidate will be fully responsible for leading the specialty care portfolio and drive for market leadership and revenue growth. The incumbent will work closely with multiple commercial operations teams to ensure success in the development of strategy, creative and execution plans, product support and sales execution.

Major Duties and Responsibilities

• Develop launch plans, brand plans & strategies for the range of products in the specialty care portfolio.
• Develop portfolio strategy and execution for therapeutic area, aligning the brand direction to maximize market penetration and leadership.
• Build strong multi-channel engagement plan to maximize opportunities across the channels and stakeholders mix to drive scientific driven activities.
• Develop and plan resource allocation effectively to address evolving market dynamics.
• Monitor, analyze, and evaluate market trends, HCP behavior, and competitor activity to identify market opportunities for the therapeutic area portfolio.
• Prepare sales forecasts and budgets; monitor sales volume, revenues and costs against forecasts; and adapt plans to improve the sales performance of the portfolio.
• Has oversight and prepares monthly reports to the Business Manager on sales, product launches, market intel and updates on Product Marketing plan.
• Effectively manage key opinion leader relationships to support continuous education and disease updates to healthcare professionals and specialists.
• Provide product training and role play sessions to the sales team to enhance product knowledge and effective selling.
• Cross-functional collaboration with other therapeutic area portfolios, sales, regulatory, market access, finance and supply chain.
• Support the product listing for institutions (government and private hospitals).

Skills, Education & Experience

• Min 3 years of experience in product management function from healthcare/pharmaceutical in Endocrinology/Orthopedic/Oncology area.
• Good knowledge of computer-based programs including excel, graphics & PowerPoint presentation.
• Good interpersonal, presentation and cross functional skills.
• Strong analytical and influencing skills.
• Degree in pharmacy, nutrition, science or equivalent.
• Sound understanding or qualifications in marketing related principles.