Brand Manager - Remote/Work From Home

JAC Recruitment; Kuala Lumpur; Remote; MYR 100,000 - 150,000; Full time

Job summary

A global leader in the alcoholic beverage industry is seeking a Brand Manager to strategize and enhance brand growth in Malaysia. This fully remote role demands at least 5 years in strategic marketing, with an emphasis on brand building and ROI optimization. The ideal candidate will possess strong analytical and communication skills. Join the team to deliver impactful marketing campaigns and shape brand performance in a dynamic market.

Qualifications

• Minimum 5 years of experience in strategic marketing and brand building.
• Strong analytical skills and understanding of local consumer behaviour.
• Excellent communication skills across all formats.

Responsibilities

• Formulate and deploy the overall marketing strategy for the product category.
• Deliver impactful consumer awareness and integrated marketing campaigns.
• Manage the marketing budget aiming to improve ROI.

Skills

Strategic marketing

Brand building

Analytical skills

Communication skills

Stakeholder engagement

Job description

A global leader in the alcoholic beverage industry is looking for a Brand Manager to drive the brands’ strategies in Malaysia, owning P&L delivery, optimizing marketing ROI, and guiding brand growth through strategic activation and insights. This is a fully remote role with flexible working hours.

Key Responsibilities

• Formulate and deploy the overall marketing strategy for the product category in Malaysia.
• Deliver impactful consumer awareness and integrated marketing campaigns to improve brand health.
• Collaborate with global brand teams to design marketing toolkits and promotional materials.
• Design and execute on- and off-trade visibility and promotional plans in partnership with Trade Marketing.
• Monitor market and brand performance, as well as competition, to identify opportunities and challenges; recommend strategic interventions.
• Manage the marketing budget in line with internal financial processes, aiming to improve short- and long-term ROI through better investment choices and prioritization.
• Build strong relationships with key support agencies to ensure consistent and high-quality creative and activation outputs.

Requirements

• Minimum 5 years of experience in strategic marketing and brand building, with exposure to lifestyle and digital marketing.
• Strong analytical skills and deep understanding of local consumer behaviour, with a proven ability to meet commercial and marketing KPIs.
• Demonstrated success in working within cross-functional teams and matrix organizations, with strong stakeholder engagement capabilities.
• Excellent communication skills across verbal, written, and presentation formats.
• Proactive and adaptable team player with a growth mindset and a hands-on approach to execution.

Due to the high volume of applicants, ONLY SELECTED candidates will be notified.

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#stateKL

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