Brand Manager

FrieslandCampina; Petaling Jaya; Presencial; MYR 96.000 - 144.000; Jornada completa

Descripción de la vacante

FrieslandCampina in Petaling Jaya seeks a Brand Manager for Dutch Lady UHT to lead the brand strategy and marketing plan in line with our OpCo goals. You will shape the portfolio, manage the budget, and drive activation across channels with internal teams and agencies.

You will develop media communications, pursue brand innovation, and analyze market data to refine the strategy, while coordinating projects and reporting outcomes to stakeholders.

Responsabilidades

• Brand/Marketing Strategy: support to develop strategy for Dutch Lady UHT portfolio in line with consumer and business objectives.
• Operational plan and budget: develop and manage the operational plan and budget for the Dutch Lady UHT portfolio, including A&P, and implement after approval.
• Activation and promotion: create and execute activation and promotion plans with Customer/Channel teams and agencies.
• Brand/media communication: develop media/brand communication plans and oversee execution and evaluation to meet marketing objectives.
• Innovation: generate ideas for innovation and translate viable ideas into executable plans.
• Analysis: interpret market insights and data to improve brand strategy and plans.
• Advice and reporting: provide commercial insights and updates, highlighting opportunities and risks, and propose actions.
• Projects: define, plan, and coordinate projects within project management guidelines.

Descripción del empleo

Brand Manager Petaling Jaya (MY) Sales & Marketing 32-40

Ready to Make Your Mark? Lead the Growth of Dutch Lady UHT as Our Brand Manager!

Develop and implement brand/marketing strategy for the Dutch Lady UHT portfolio in line with the marketing/OpCo strategy, in order to build and/or launch strong and profitable brands/products.

Main Accountabilities:

• Brand/Marketing Strategy: Supports Marketing Manager to develop the strategy for Dutch Lady UHT portfolio, in line with consumer and business objectives.
• Operational plan and budget: Develop and manage the operational plan and budget for the Dutch Lady UHT portfolio, in line with consumer and business objectives (including A&P), and after approval, ensure the implementation.
• Activation and promotion: Develop and execute an activation and promotion plan and ensure the execution and evaluation hereof, working closely with the Customer and Channel team and relevant agencies.
• Brand/media communication: Develop and execute a media and brand communication plan andensure the execution and evaluation hereof, to the realization of the key marketing/equity objectives. Liaise with multiple communication & media agencies/partners to deliver end-to-end brand objectives.
• Innovation: Generate and translate in cooperation with others within FrieslandCampina, ideas for innovation, convert viable ideas into plans and, after approval execute these plans and/or ensure the execution thereof.
• Analysis: Interpret available market insights and data across Business/Market Intelligence reports and other available data sources and utilize the insights in developing and improving the brand strategy and plans.
• Advice and reporting: Provide (un)requested commercial insights and advice and challenge management on the commercial strategy, based on quantitative and qualitative market information through (periodic) updates and reports. Conclusions, recommendations and corrective actions concerning the opportunities and risks for the appointed brand(s)/market(s) are taken.
• Projects: Define, plan, manage and coordinate assigned projects, within the project management guidelines.

For thousands of people every day, we are more than just a dairy company. To our farmers, our employees, the communities we serve, the businesses we work with and the people to whom we bring happiness, FrieslandCampina means something more. For them it's not just about what we do, but who we are. We value talented people from any background who want to contribute to something bigger than themselves. We encourage all of our employees to make decisions that benefit our entire company. At FrieslandCampina we own our own career and act accordingly. We trust you to make a difference in your job and influence the bigger picture. Working at FrieslandCampina means you are contributing to a better world.

Why work with us:

An inspiring purpose

Better nutrition for the world and a good living for our farmers, now and for generations to come.

A cooperative culture

Driven by global collaboration, respect, and shared success

Space to aim higher, with autonomy and a clear focus

Your growth fuels ours

We invest in your personal and professional development through training and education.