Brand Growth Lead, Consumer Tissue & Launches

Vinda SEA; Klang City; On-site; MYR 90,000 - 150,000; Full time

Job summary

Vinda SEA seeks a Brand Manager to lead a broad range of marketing initiatives across the consumer journey. You will drive integrated ATL, digital, and BTL campaigns, oversee new product launches, and manage the brand’s A&P budget with cross-functional teams to deliver strong business results.

You will collaborate with media agencies, guide brand executives, and develop penetrations targeting Malay & Chinese audiences to strengthen brand performance in the market.

Qualifications

• Bachelor's Degree in any discipline, preferably in Management, Business Administration, or Marketing.
• At least 5 years in Brand Management experience in FMCG industry (preferably with MNC) and min 2 years in management.

Responsibilities

• Lead planning and execution of brand marketing initiatives across the consumer journey.
• Develop and implement integrated ATL, digital, and BTL campaigns.
• Lead new product launches and relaunches with cross-functional teams.
• Manage the brand's A&P budget and monitor spend.
• Develop strategic media plans with agencies to maximize reach.
• Coach brand executives and ensure achievement of business objectives.

Skills

Brand management

Campaign planning

Team leadership

Cross-functional collaboration

Education

Bachelor's degree

Job description

Vinda SEA seeks a Brand Manager to lead a broad range of marketing initiatives across the consumer journey. You will drive integrated ATL, digital, and BTL campaigns, oversee new product launches, and manage the brand’s A&P budget with cross-functional teams to deliver strong business results.

You will collaborate with media agencies, guide brand executives, and develop penetrations targeting Malay & Chinese audiences to strengthen brand performance in the market.