Brand Executive

SCC Marketing (M) Sdn Bhd; Puchong; On-site; MYR 48,000 - 72,000; Full time

Job summary

SCC Marketing (M) Sdn Bhd in Malaysia is seeking a Marketing Coordinator to assist in developing annual and monthly brand plans, support strategies, monitor performance and conduct market analyses.

You will plan campaigns, coordinate with internal teams and external agencies, support product launches, and ensure in-store execution and cross-functional collaboration with Sales, Finance and Supply Chain.

Qualifications

• Bachelor’s Degree in Marketing, Business Administration, Mass Communication or a related field.
• 2–4 years of experience in Brand Management, Marketing, Trade Marketing or FMCG.
• Experience in FMCG, Food & Beverage or consumer products will be an advantage.
• Strong analytical and problem-solving skills.
• Good project management and coordination skills.
• Able to manage multiple projects and meet deadlines.
• Good communication and interpersonal skills.
• Proficient in Microsoft Office, particularly Excel and PowerPoint.

Responsibilities

• Assist in developing and executing annual and monthly brand plans aligned with business objectives.
• Support the development of brand strategies, positioning and marketing initiatives.
• Monitor brand performance and identify opportunities to improve visibility and market presence.
• Conduct market, consumer and competitor analysis to support planning and decision-making.
• Plan, coordinate and execute brand campaigns, promotions and consumer engagement activities.
• Coordinate with internal teams and external agencies to deliver campaigns on schedule.
• Prepare briefs, promotional materials and marketing assets; monitor execution.
• Support new product launches, relaunches and development activities.
• Coordinate launch timelines, materials and promotional activities; work with Sales for rollout.
• Ensure brand standards in-store; review in-store visibility and merchandising.
• Develop POSMs and trade marketing materials; conduct outlet visits as required.
• Monitor market trends and competitor activities; prepare regular reports.
• Support social media, digital marketing and other brand communications.
• Coordinate with agencies for content and creatives; ensure brand guidelines compliance.
• Obtain quotations, manage deliverables and timelines.
• Assist in preparing and monitoring brand budgets; track expenses.

Job description

Assist in developing and executing annual and monthly brand plans in line with business objectives.

Support the development of brand strategies, positioning and marketing initiatives.

Monitor brand performance and identify opportunities to improve brand visibility and market presence.

Conduct market, consumer and competitor analysis to support brand planning and decision-making.

Marketing Campaigns & Promotions

Plan, coordinate and execute brand campaigns, promotions and consumer engagement activities.

Coordinate with internal teams and external agencies to ensure campaigns are delivered according to agreed timelines.

Prepare campaign briefs, promotional materials and marketing communication assets.

Monitor campaign execution and follow up on outstanding actions.

Product Launches

Support new product launches, relaunches and product development activities.

Coordinate launch timelines, marketing materials, promotional activities and other related requirements.

Work closely with Sales and other departments to ensure effective product rollout and market execution.

Trade & In-Store Execution

Work closely with Sales and Trade Marketing teams to ensure brand standards are properly implemented at customer outlets.

Review in-store visibility, promotion compliance, product availability and merchandising execution.

Support the development of POSM and other trade marketing materials.

Conduct outlet visits where required to monitor execution and gather market feedback.

Market & Competitor Analysis

Monitor market trends, consumer behaviour and competitor activities.

Gather and analyse market information to identify potential opportunities and challenges.

Prepare regular reports on brand performance, market activities and competitor developments.

Digital & Marketing Communication

Support social media, digital marketing and other brand communication initiatives.

Coordinate with agencies or content providers on marketing content and creative materials.

Ensure marketing communication is consistent with the brand identity and guidelines.

Coordinate with advertising, creative, digital, event and other marketing agencies.

Obtain quotations, coordinate deliverables and monitor project timelines.

Ensure marketing materials and services are delivered according to agreed requirements.

Budget & Performance Tracking

Assist in preparing and monitoring brand and marketing budgets.

Track marketing expenses against approved budgets.

Monitor campaign performance and support the evaluation of marketing effectiveness and ROI.

Prepare post-campaign reports and recommendations for future activities.

Cross-Functional Coordination

Work closely with Sales, Finance, Supply Chain, Product Development and other relevant departments.

Provide marketing support to the Sales team where required.

Follow up on product, promotion, stock and other operational matters affecting marketing activities.

Requirements

Bachelor’s Degree in Marketing, Business Administration, Mass Communication or a related field.

Preferably 2–4 years of experience in Brand Management, Marketing, Trade Marketing or FMCG.

Experience in FMCG, Food & Beverage or consumer products will be an advantage.

Good understanding of brand management, marketing campaigns and trade marketing activities.

Strong analytical and problem-solving skills.

Good project management and coordination skills.

Able to manage multiple projects and meet deadlines.

Good communication and interpersonal skills.

Proficient in Microsoft Office, particularly Excel and PowerPoint.

Advertising, Marketing & Communications Services 101-1,000 employees

SCC Group is one of the largest FMCG distribution companies in Msia, headquartered in Kuantan, Pahang. Across West Msia, SCC Group operates 9 market centers, comprising a vast distribution network managed by over 1000 employees from various functional departments. It provides sales and business expansion services to over 20 major brand owners in the industry, such as Anmum, Anlene, Ridsect, Johnson & Johnson, Planta, Huggies, Cadbury, Chipsmore, Oreo, L’Oreal, Bundaberg, among others. Additionally, SCC Group owns, develops, manufactures, and distributes CED organic foods and Mega Fresh frozen foods, both of which enjoy widespread recognition in major supermarkets and retail chains nationwide

SCC Group is one of the largest FMCG distribution companies in Msia, headquartered in Kuantan, Pahang. Across West Msia, SCC Group operates 9 market centers, comprising a vast distribution network managed by over 1000 employees from various functional departments. It provides sales and business expansion services to over 20 major brand owners in the industry, such as Anmum, Anlene, Ridsect, Johnson & Johnson, Planta, Huggies, Cadbury, Chipsmore, Oreo, L’Oreal, Bundaberg, among others. Additionally, SCC Group owns, develops, manufactures, and distributes CED organic foods and Mega Fresh frozen foods, both of which enjoy widespread recognition in major supermarkets and retail chains nationwide