Brand Communications Manager

EBC Tech; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

EBC Tech is seeking a senior communications leader to formulate and execute its global brand strategy from Kuala Lumpur. You will maintain relationships with high-end media to strengthen the company's industry leadership and voice across markets.

You will expand partnerships with domestic and international financial and industry media, manage crisis PR, coordinate with regional teams, and monitor brand protection. Fluency in Mandarin and English is required to engage cross-cultural audiences.

Qualifications

• Bachelor's degree or higher in PR, communications, journalism, marketing or related fields.
• 5+ years' experience in brand communications, PR or media relations.
• Financial industry or international brands experience preferred.
• Excellent communication, presentation and copywriting skills.
• Strong media network and mainstream communications knowledge.
• Fluent Mandarin and English with cross-cultural communication skills.
• Hands-on experience managing cross-border crisis PR.

Responsibilities

• Formulate and execute global brand communication strategy.
• Maintain relationships with high-end media to enhance leadership and voice.
• Expand partnerships with domestic and international financial/media outlets (≥10 per year).
• Crisis PR management with rapid response workflows and monitoring.
• Coordinate with Kuala Lumpur and regional PR leads for global alignment.
• Draft statements and liaise with platform/legal teams on takedowns.
• Evaluate ROI of brand partnerships and campaigns.

Skills

Brand communication

Public relations

Media relations

Crisis management

Bilingual Mandarin/English

Project management

Copywriting

Presentation

Education

Bachelor's or higher in PR/Comm/Marketing

Job description

Jora Malaysia will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

Formulate and execute EBC’s global brand communication strategy; maintain relationships with high-end media to enhance the brand's industry leadership and voice.

Expand and maintain partnerships with top tier domestic and international financial media, as well as industry-vertical media, securing partnerships with ≥10 high-end media outlets annually.

• Crisis PR Management :
  Establish a crisis PR response mechanism to ensure the activation of crisis response workflows within the golden 4-hour window; design public opinion monitoring and early-warning solutions.
• Cross-Regional Collaboration :
  Coordinate with the Kuala Lumpur PR team and regional PR leads to ensure global alignment across all PR initiatives.
• Brand Protection & Defense :
  Draft and issue official statements in instances of brand infringement; liaise with
  platform legal teams to handle copyright infringement and takedown requests.
• Brand Partnership Evaluation:
  Manage brand partnership projects, tracking and evaluating ROI to ensure a return on investment of ≥2:1.

Requirements

• Educational Background: Bachelor's degree or above in Public Relations, Mass Communication, Journalism, Marketing, or related fields.
• Work Experience: 5+ years of experience in brand communication, public relations, or media relations.
• Prior experience in the financial industry or with international/multinational brands is highly preferred.
• Exceptional communication, presentation, and copywriting skills.
• Deep familiarity with mainstream communication methodologies and an extensive network of media resources.
• Keen insight into trending topics and robust crisis management capabilities.
• Strong project management skills and cross-functional team collaboration ability.
• Language Proficiency: Fluent in both Mandarin and English with strong cross-cultural communication skills."We are looking for Mandarin-speaking candidates who will be serving Mandarin-speaking customers."
• Preferred Qualifications (Bonus Points): Existing network/resources with international financial media.
• Hands-on experience in managing cross-border crisis PR.