Brand Communications Manager

EBC Financial Group; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

EBC Financial Group, a global financial services provider, is seeking a seasoned PR leader based in Kuala Lumpur to drive brand communication strategy and media relations across regions. You will oversee crisis PR workflows and ensure fast response with a strong monitoring capability.

The role requires 5+ years in brand communication, extensive media networks, and the ability to manage cross-border initiatives while communicating fluently in English and Chinese.

Qualifications

• Bachelor's degree or higher in Public Relations, Mass Communication, Journalism, Marketing or related field.
• 5+ years of experience in brand communication, public relations or media relations.
• Experience in financial industry or with international brands preferred.
• Exceptional communication, presentation and copywriting skills.
• Extensive network of media resources and familiarity with mainstream comms methodologies.
• Strong crisis management capabilities and cross-cultural communication skills.

Responsibilities

• Global PR Strategy: Formulate and execute EBC’s global brand communication strategy; maintain relationships with high-end media to enhance the brand's industry leadership and voice.
• Media Relations: Expand and maintain partnerships with top tier domestic and international financial media, securing partnerships with ≥10 high-end media outlets annually.
• Crisis PR Management: Establish a crisis PR response mechanism with a 4-hour activation window and implement monitoring and early-warning solutions.
• Cross-Regional Collaboration: Coordinate with the Kuala Lumpur PR team and regional PR leads for global alignment across initiatives.
• Brand Protection & Defense: Draft statements and liaise with platforms' legal teams on copyright issues and takedowns.
• Brand Partnership Evaluation: Manage partnerships, track ROI to ensure ≥2:1 ROI.

Skills

Media relations

Crisis communication

Copywriting

Public speaking

Cross-cultural communication

Project management

Cross-functional collaboration

Chinese language

English language

Education

Bachelor's degree or above in Public Relations, Mass Communication, Journalism, Marketing

Job description

EBC Financial Group – a global financial services provider headquartered in the dynamic city of London, we specialize in global financial investment, asset management and financial consulting. Our team consists of seasoned professionals and young talents who bring diverse perspectives and exceptional skills to the table. Since our establishment in 2020, our company has experienced rapid growth. We currently operate in major financial hubs worldwide, including Cyprus, Sydney, Singapore, Kuala Lumpur, Hong Kong, Tokyo, Bangkok and more. At EBC, integrity, respect are our core values. The right candidate will have the opportunity to work with experienced professionals and be part of a dynamic and innovative team. Join us on our mission to create value for our clients and become a trusted partner in the global financial market

Job Responsibilities :

• Global PR Strategy : Formulate and execute EBC’s global brand communication strategy; maintain relationships with high-end media to enhance the brand's industry leadership and voice.
• Media Relations : Expand and maintain partnerships with top tier domestic and international financial media, as well as industry-vertical media, securing partnerships with ≥10 high-end media outlets annually.
• Crisis PR Management : Establish a crisis PR response mechanism to ensure the activation of crisis response work flows within the golden 4-hour window; design public opinion monitoring and early-warning solutions.
• Cross-Regional Collaboration : Coordinate with the Kuala Lumpur PR team and regional PR leads to ensure global alignment across all PR initiatives.
• Brand Protection & Defense : Draft and issue official statements in instances of brand infringement; liaise with platform legal teams to handle copyright infringement and takedown requests.
• Brand Partnership Evaluation : Manage brand partnership projects, tracking and evaluating ROI to ensure a return on investment of ≥2:1.

Requirements :

• Educational Background: Bachelor's degree or above in Public Relations, Mass Communication, Journalism, Marketing, or related fields.
• Work Experience: 5+ years of experience in brand communication, public relations, or media relations.
• Prior experience in the financial industry or with international/multinational brands is highly preferred.
• Exceptional communication, presentation, and copywriting skills.
• Deep familiarity with mainstream communication methodologies and an extensive network of media resources.
• Keen insight into trending topics and robust crisis management capabilities.
• Strong project management skills and cross-functional team collaboration ability.
• Language Proficiency: Fluent in both Chinese and English with strong cross-cultural communication skills.
• Preferred Qualifications (Bonus Points): Existing network/resources with international financial media.
• Hands-on experience in managing cross-border crisis PR.