Brand Strategy Manager

EBC Financial Group; Kuala Lumpur; On-site; MYR 140,000 - 180,000; Full time

Job summary

EBC Financial Group is seeking a seasoned Brand Strategy Lead to drive global brand architecture and governance from our Kuala Lumpur hub. You will define brand positioning, develop annual plans, and ensure regulatory compliance across markets while empowering regional teams.

The role requires 5+ years in brand strategy or management, experience in financial services or consulting, and strong research, communication, and cross‑functional collaboration skills.

Qualifications

• Bachelor's degree or above in Marketing, Advertising, Communications, Business Administration, or related disciplines.
• 5+ years of experience in brand strategy or brand management; background in financial services or consulting firms is preferred.
• Proficient in brand management theories and practices, with systematic knowledge of brand positioning, communications, and brand building.
• Exceptional market research and competitive analysis skills.
• Excellent communication and coordination skills, with the ability to collaborate effectively across departments and regions.
• Innovative mindset and strategic vision to identify market opportunities and formulate innovative strategies.
• Fluent in English and Chinese, with the ability to collaborate in a multinational team environment.

Responsibilities

• Brand Architecture & System Building: Develop and continuously optimize the EBC Global Brand Guidelines, covering VI (Visual Identity) standards, brand tone of voice, compliance scripts, and usage rules for FC Barcelona IP rights, ensuring consistency of the global brand image.
• Brand Strategic Planning: Formulate annual brand development plans by defining brand positioning, target audiences, and competitive advantages in alignment with overall corporate strategy.
• Brand Compliance Review: Establish brand compliance review processes to ensure all external marketing and communication materials meet regional regulatory requirements (e.g., FCA, ASIC, CIMA).
• Global Team Empowerment: Organize training sessions for global brand liaisons to enhance brand awareness and execution capabilities across regional teams.
• Brand Protection & Coordination: Oversee global brand protection strategies, including trademark registration, defensive domain management, and emergency response to brand infringement.
• Competitive Monitoring: Systematically track brand activities of core competitors and produce monthly competitive intelligence reports.

Skills

Brand strategy

Brand management

Market research

Communication

Strategic thinking

Cross-functional collaboration

Bilingual English/Chinese

Education

Bachelor's degree or above in Marketing/Advertising/Communications/Business Administration

Job description

EBC Financial Group – a global financial services provider headquartered in the dynamic city of London, we specialize in global financial investment, asset management and financial consulting. Our team consists of seasoned professionals and young talents who bring diverse perspectives and exceptional skills to the table. Since our establishment in 2020, our company has experienced rapid growth. We currently operate in major financial hubs worldwide, including Cyprus, Sydney, Singapore, Kuala Lumpur, Hong Kong, Tokyo, Bangkok and more. At EBC, integrity, respect are our core values. The right candidate will have the opportunity to work with experienced professionals and be part of a dynamic and innovative team. Join us on our mission to create value for our clients and become a trusted partner in the global financial market

Job Responsibilities :

• Brand Architecture & System Building : Develop and continuously optimize the EBC Global Brand Guidelines, covering VI (Visual
• Identity) standards, brand tone of voice, compliance scripts, and usage rules for FC Barcelona IP rights, ensuring consistency of the global brand image.
• Brand Strategic Planning : Formulate annual brand development plans by defining brand positioning, target audiences, and competitive advantages in alignment with overall corporate strategy.
• Brand Compliance Review : Establish brand compliance review processes to ensure all external marketing and communication materials meet regional regulatory requirements (e.g., FCA, ASIC, CIMA).
• Global Team Empowerment : Organize training sessions for global brand liaisons to enhance brand awareness and execution capabilities across regional teams.
• Brand Protection & Coordination : Oversee global brand protection strategies, including trademark registration, defensive domain management, and emergency response to brand infringement.
• Competitive Monitoring : Systematically track brand activities of core competitors and produce monthly competitive intelligence reports.

Requirements :

• Educational Background: Bachelor's degree or above in Marketing, Advertising, Communications, Business Administration, or related disciplines.
• Work Experience: 5+ years of experience in brand strategy or brand management; background in financial services or consulting firms is preferred.
• Core Competencies: Proficient in brand management theories and practices, with systematic knowledge of brand positioning, communications, and brand building.
• Exceptional market research and competitive analysis skills.
• Excellent communication and coordination skills, with the ability to collaborate effectively across departments and regions.
• Innovative mindset and strategic vision to identify market opportunities and formulate innovative strategies.
• Language Requirements: Fluent in both Chinese and English, with the ability to collaborate in a multinational team environment.
• Preferred Qualifications (Bonus Points): Proven track record of building a brand system from the ground up (0 to 1).