Brand Activation Specialist: Live Consumer Experiences

QL Corporate Services Sdn Bhd; Selangor; On-site; MYR 60,000 - 90,000; Full time

Job summary

QL Eggs is seeking an energetic Assistant Brand Activation Manager to plan and deliver roadshows, exhibitions, product sampling campaigns and community events. The role sits within Marketing and reports to the Brand Manager.

You will coordinate end-to-end activation initiatives for QL Eggs, ensuring activities are delivered on time, within budget and aligned with brand guidelines. Strong project management and vendor coordination are essential.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Mass Communication, Event Management or related.
• At least 5 years of experience in brand activation, event management, trade marketing or consumer marketing.
• Experience in FMCG, food and beverage, retail or an event agency environment is an added advantage.
• Strong project management, communication and problem-solving skills.
• Confidence managing vendors, logistics, budgets and performance reporting.
• A hands-on, organised approach with excellent attention to detail.
• Proficiency in Microsoft Office.

Responsibilities

• Create brand activation experiences through roadshows, exhibitions, product sampling activities and brand activation programmes.
• Lead community engagement initiatives and consumer outreach activities.
• Own activation delivery from planning and logistics to vendor coordination and on-ground execution.
• Manage promotional materials and budgets while keeping every activity on brand.
• Measure performance, capture insights and improve future activations.
• Build strong partnerships with agencies, vendors and event organisers.
• Take on other exciting marketing projects as needed.

Skills

Brand activation

Event management

Project management

Vendor coordination

Budget management

Communication

Education

Bachelor's degree in Marketing, Business Administration, Mass Communication, Event Management or related,

Tools

Microsoft Office

Job description

QL Eggs is seeking an energetic Assistant Brand Activation Manager to plan and deliver roadshows, exhibitions, product sampling campaigns and community events. The role sits within Marketing and reports to the Brand Manager.

You will coordinate end-to-end activation initiatives for QL Eggs, ensuring activities are delivered on time, within budget and aligned with brand guidelines. Strong project management and vendor coordination are essential.