Assistant Brand Activation Manager

QL Corporate Services Sdn Bhd; Shah Alam; On-site; MYR 120,000 - 180,000; Full time

Job summary

QL Corporate Services Sdn Bhd in Shah Alam is seeking an energetic Assistant Brand Activation Manager to plan and deliver roadshows, exhibitions, product sampling campaigns and community events.

You will lead activation projects, manage budgets, coordinate vendors, and measure results to strengthen brand awareness and consumer engagement across markets.

The role reports to the Brand Manager and requires a hands-on, detail‑oriented marketer with FMCG exposure and readiness to travel.

Qualifications

• Bachelor’s degree in Marketing or related field.
• 5+ years in brand activation, event management or consumer marketing.
• FMCG or retail experience is a plus; strong project and vendor mgmt.

Responsibilities

• Plan and deliver roadshows, exhibitions and product sampling campaigns.
• Lead community engagement and consumer outreach activities.
• Own activation delivery from planning to on-ground execution.
• Manage materials and budgets; ensure on-brand execution.
• Measure impact, capture insights and improve future activations.
• Build partnerships with agencies, vendors and event organisers.
• Take on additional marketing projects as needed.

Skills

Brand activation

Project management

Vendor management

Communication

Problem-solving

Attention to detail

Education

Bachelor’s degree in Marketing

Tools

Microsoft Office

Job description

Are you passionate about turning brand strategies into memorable consumer experiences?

We are looking for an energetic and hands‑on Assistant Brand Activation Manager to plan and deliver roadshows, exhibitions, product sampling campaigns and community events. This is an opportunity to lead high‑visibility activation projects, collaborate with diverse partners and help strengthen brand awareness, consumer engagement and product trial. The role sits within Marketing and reports to the Brand Manager.

Snapshot of the Role

As the Assistant Brand Activation Manager, you will coordinate end‑to‑end brand activation initiatives for QL Eggs, ensuring each activity is delivered effectively, within budget and in line with business objectives, company policies and brand guidelines.

What You’ll Be Driven To Do

• Create memorable brand experiences through roadshows, exhibitions, product sampling activities and brand activation programmes.
• Lead community engagement initiatives and consumer outreach activities.
• Own activation delivery from planning and logistics to vendor coordination and on‑ground execution.
• Manage promotional materials and budgets while keeping every activity on brand.
• Measure performance, capture insights and improve future activations.
• Build strong partnerships with agencies, vendors and event organisers.
• Take on other exciting marketing projects as needed.

What You’ll Need to Succeed

• Bachelor’s degree in Marketing, Business Administration, Mass Communication, Event Management or a related discipline.
• At least 5 years of experience in brand activation, event management, trade marketing or consumer marketing. Proven experience delivering consumer‑facing events and activations.
• Experience in FMCG, food and beverage, retail or an event agency environment is an added advantage.
• Strong project management, communication and problem‑solving skills.
• Confidence managing vendors, logistics, budgets and performance reporting.
• A hands‑on, organised approach with excellent attention to detail.
• Proficiency in Microsoft Office.
• Flexibility to travel and work weekends when required.

Why Join Us?

This role offers the opportunity to take ownership of varied, consumer‑facing activation projects and work closely with internal teams, agencies, vendors and event partners. You will see your work come to life in the marketplace while developing broad experience across events, consumer engagement and brand execution.

QL Corporate Services Sdn Bhd is a member of QL Resources Berhad. QL Resources is a sustainable and scalable multinational agro‑food corporation that farms and produces some of the most resource‑efficient protein and food energy sources with a market capitalisation of RM17.05 billion and revenue of RM 7.05 billion in FY2026. The Group has four business pillars; Integrated Livestock Farming, Marine Products Manufacturing, Palm Oil and Clean Energy, and Convenience Store Chain, and operates in Malaysia, Indonesia, Vietnam and China. QL remained resolute in our promise of delivering sustainable value to stakeholders.

QL Corporate Services Sdn Bhd is a member of QL Resources Berhad. QL Resources is a sustainable and scalable multinational agro‑food corporation that farms and produces some of the most resource‑efficient protein and food energy sources with a market capitalisation of RM17.05 billion and revenue of RM 7.05 billion in FY2026. The Group has four business pillars; Integrated Livestock Farming, Marine Products Manufacturing, Palm Oil and Clean Energy, and Convenience Store Chain, and operates in Malaysia, Indonesia, Vietnam and China. QL remained resolute in our promise of delivering sustainable value to stakeholders.