Brand Activation & Planning Executive

Nestlé; Petaling Jaya; On-site; MYR 60,000 - 90,000; Full time

Job summary

Nestlé Malaysia is seeking a Planning Executive to efficiently manage sampling and brand-building activities across Nestlé brands. Join a global leader dedicated to enhancing quality of life and driving healthier futures locally and globally.

You will collaborate with agencies, develop reports, design POSM, train promoters, and manage promotions while ensuring adherence to timelines and KPIs for each project.

Qualifications

• Bachelor's Degree in Business Administration, Marketing, Finance, or a related field.
• Graduate with 5 years experience brand/sales experience.
• Strong interpersonal and stakeholder management skills.

Responsibilities

• To work with appointed Agencies in Delivering the Desired KPI results set for each project.
• Develop report format and analysis with action plans within the project period as per the agree timeline
• Develop creative designs for POSM, props , uniforms. Promoter deployment plans and selecting suitable promoter profiles to meet the objective of each project
• Developing promoter’s product and soft skills training modules to ensure high quality in shopper engagement.
• Present during project set up and launch date to ensure flawless execution. Also this includes the “mystery shopper” program to check on promoter’s effectiveness.
• To work with Customer Managers, Regional Sales Manager and Customer Ops Manager in delivering the desired KPI results set for each project.
• To understand retailer support like mailer, price mark down’s and other sales promotional activities during activation
• Creating on PR and PO for each project. Mandatory must have PR for all projects prior to implementation date.
• Managing of premiums, POSM, props, sampling utensil, uniforms at agencies warehouses
• Developing periodic product and soft skills training modules to ensure high quality in shopper engagement.

Skills

Interpersonal skills

Stakeholder management

Education

Bachelor's Degree

Job description

Nestlé Malaysia is seeking a Planning Executive to efficiently manage sampling and brand-building activities across Nestlé brands. Join a global leader dedicated to enhancing quality of life and driving healthier futures locally and globally.

You will collaborate with agencies, develop reports, design POSM, train promoters, and manage promotions while ensuring adherence to timelines and KPIs for each project.