Brand Activation Manager: Health Campaigns & HCP

Zuellig Pharma; Malaysia; On-site; MYR 120,000 - 180,000; Full time

Job summary

Zuellig Pharma in Malaysia is seeking a Brand Activation Manager to lead disease awareness initiatives and strategic partner programs in line with brand goals.

You will develop and execute activation strategies, manage campaigns with healthcare providers, and build strong relationships to optimize patient pathways and engagement. This role offers an opportunity to shape regional campaigns within a leading healthcare solutions company.

Qualifications

• Must have strong project management and ability to coordinate multiple internal and external stakeholders.
• Excellent written and verbal communication skills with the ability to influence.
• Ability to understand and analyze financial data and business analytics.
• Experience with patient journey mapping, disease awareness campaigns, social media campaigns, or HCP partnerships is advantageous.

Responsibilities

• Develop and execute activation strategies aligned with brand priorities and patient-HCP paths.
• Lead and monitor activation campaigns with identified HCP partners to drive disease awareness.
• Initiate discussions with HCP partners to improve patient-HCP interactions and pathways.
• Establish and maintain strong relationships with identified HCP partners.

Skills

Project Management

Strong Communication

Stakeholder management

Financial analytics

Patient journey campaigns

Job description

Zuellig Pharma in Malaysia is seeking a Brand Activation Manager to lead disease awareness initiatives and strategic partner programs in line with brand goals.

You will develop and execute activation strategies, manage campaigns with healthcare providers, and build strong relationships to optimize patient pathways and engagement. This role offers an opportunity to shape regional campaigns within a leading healthcare solutions company.