Brand Activation Manager

Zuellig Pharma; Malaysia; On-site; MYR 120,000 - 180,000; Full time

Job summary

Zuellig Pharma in Malaysia is seeking a Brand Activation Manager to lead disease awareness initiatives and strategic partner programs in line with brand goals.

You will develop and execute activation strategies, manage campaigns with healthcare providers, and build strong relationships to optimize patient pathways and engagement. This role offers an opportunity to shape regional campaigns within a leading healthcare solutions company.

Qualifications

• Must have strong project management and ability to coordinate multiple internal and external stakeholders.
• Excellent written and verbal communication skills with the ability to influence.
• Ability to understand and analyze financial data and business analytics.
• Experience with patient journey mapping, disease awareness campaigns, social media campaigns, or HCP partnerships is advantageous.

Responsibilities

• Develop and execute activation strategies aligned with brand priorities and patient-HCP paths.
• Lead and monitor activation campaigns with identified HCP partners to drive disease awareness.
• Initiate discussions with HCP partners to improve patient-HCP interactions and pathways.
• Establish and maintain strong relationships with identified HCP partners.

Skills

Project Management

Strong Communication

Stakeholder management

Financial analytics

Patient journey campaigns

Job description

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Join our dynamic team where innovation and care converge in a culture that values continuous learning, diversity and transformative career development. Underpinned by THRIVE with Zuellig Pharma, our commitment to transforming the way we grow, care and succeed together as one organization, we are dedicated to helping our people make a meaningful impact in healthcare.

Brand Activation Manager

Requisition ID: 2335

Posting Start Date: 19 Aug 2026

Location: Malaysia

Zuellig Pharma is a leading healthcare solutions company in Asia, and our purpose is to make healthcare more accessible to the communities we serve. We provide world-class distribution, digital, and commercial services to support the growing healthcare needs in this region.

The company was started a hundred years ago and has grown to become a multibillion-dollar business covering 17 markets with over 12,000 employees. Our people serve more than 200,000 medical facilities and work with over 450 clients, including the top 20 pharmaceutical companies in the world.

Purpose of The Role:

The Brand Activation Manager will lead and execute strategies to drive disease awareness and partnership programs in-line with brand’s overarching strategy

What You’ll Do:

• To develop and execute strategies aligned with the brands’ direction aiming to encourage and enhance patient-healthcare provider (HCP) path.
• To lead and track campaign executions across identified HCP partners in alignment with the brand priorities.
• To initiate activation program discussions with HCP partners to improve patient-HCP path and interactions.
• To establish and maintain strong relationship with identified HCP partners.

What Will Make You Successful:

Must-Have:

Advantage to Have:

• Project Management
• Strong Communication skills (Both verbal and written)
• Ability to influence and manage a complex set of internal and external stakeholders
• Ability to understand and analyse financial data and business analytics.Previous experience with patient journey mapping, disease awareness campaign, social media campaigns or partnership programs with HCPs will be an added advantage

What We Offer:

• We are committed to fostering an inclusive environment where our employees can learn, grow, and achieve shared success.
• We champion diversity, equity, and inclusion, ensuring every individual feels valued, respected, and treated fairly.
• As a leading multi-market healthcare solutions provider, we empower our employees to gain comprehensive knowledge and expertise in the dynamic healthcare industry across the region.
• Enjoy the flexibility to effectively balance your work and personal life while taking charge of your career journey through our empowering growth opportunities.
• Our Total Rewards program is designed to support your overall well-being in every aspect.

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Zuellig Pharma promotes an inclusive, fair workplace by ensuring equitable employment and compensation based on merit, regardless of background.