Bancassurance Senior Manager

AIA Malaysia; Sarawak; On-site; MYR 180,000 - 240,000; Full time

Job summary

AIA Malaysia is seeking an accomplished leader to drive Bancassurance sales and profitability through strategic direction and hands-on team leadership. You will engage branch partners, monitor performance, and implement action plans to meet targets while maintaining service excellence across the channel.

The role requires a decade of sales leadership experience in financial services, strong collaboration with bank partners, and a proven ability to coach and develop high-performing teams.

Qualifications

• Degree in Business Administration, Marketing, Finance or related field.
• Proven track record in leading teams and driving sales results.
• Strong knowledge of bancassurance products and sales processes.

Responsibilities

• Drive Bancassurance sales performance through monitoring, reporting and corrective actions.
• Lead and manage a team to achieve sales targets, productivity and quality.
• Translate strategies into actionable plans across assigned branches.
• Collaborate with partner bank stakeholders to review performance and actions.
• Build relationships with branch managers and key stakeholders for growth.
• Oversee branch sales activities and lead generation, including campaigns.
• Lead regular sales reviews with bank partners and follow up on actions.
• Provide training, coaching, and field support to improve seller performance.
• Drive capability development and team engagement for sales effectiveness.
• Prepare and consolidate performance reports for senior management.
• Oversee servicing to ensure end-to-end customer experience quality.
• Support recruitment and manpower planning to meet targets.
• Drive product mix and portfolio margin.
• Ensure governance, risk and compliance with high ethics.

Skills

Team leadership

Stakeholder management

Bancassurance knowledge

Training & coaching

Data analysis

Communication skills

MS Office

Education

Bachelor's degree in Business Administration, Marketing, Finance

Tools

MS Office Suite

Job description

About The Role:

Responsible for managing and driving Bancassurance sales performance through effective execution of sales strategies, strong engagement with partner bank branches, and close monitoring of sales

activities to achieve production targets aligned with the Company’s profitability and sustainable

growth objectives.

Act as a key link between strategic direction and on-ground execution by leading the team, strengthening collaboration with bank partners, and ensuring consistent delivery of business outcomes including productivity, penetration, and service excellence.

Roles & Responsibilities:

• Drive sales performance and achievement of Bancassurance targets through effective monitoring, reporting, and implementation of corrective actions.
• Lead and manage a team to ensure delivery of sales targets, productivity, and business quality.
• Translate sales strategies into actionable plans and ensure consistent execution across assigned branches.
• Collaborate and align with partner bank stakeholders to review performance and drive joint action plans.
• Build and maintain strong relationships with branch managers and key stakeholders to support business growth.
• Oversee and drive branch sales activities and lead generation initiatives, including co-organising banca sales campaigns and engagement activities.
• Lead regular sales review meetings with bank partners, providing insights, recommendations, and follow-through on action plans.
• Provide structured training, coaching, and joint field work to enhance sellers’ performance and capabilities, including support for new and underperforming sellers.
• Drive capability development and team engagement, strengthening overall sales effectiveness.
• Ensure timely preparation and consolidation of performance reports, providing updates to senior management on business performance, trends, and action plans.
• Oversee servicing support and ensure quality end-to-end customer experience, including follow-up on documentation, medical cases, and service requests.
• Support recruitment and manpower planning, including sourcing and onboarding to achieve manpower targets.
• Drive key business metrics with product mix and portfolio margin.
• Ensure compliance with corporate governance, risk management, and regulatory requirements, maintaining high standards of sales ethics and customer engagement.
• Enhance productivity and penetration rates of Sales Consultants.
• Manage ad hoc tasks and special projects as assigned.

Job Requirements:

• Degree in Business Administration, Marketing, Finance, or a related field with minimum 10 years of experience in sales, bancassurance, or financial services.
• Proven track record in team management, including coaching, performance monitoring, and driving sales results.
• Strong leadership and stakeholder management skills, with ability to build and maintain effective business partnerships.
• Solid understanding of bancassurance products and sales processes, with hands‑on experience in training and field coaching.
• Good analytical, problem-solving, and decision-making skills, including ability to interpret sales data and prepare performance reports.
• Excellent communication, presentation, and interpersonal skills (English & Bahasa Malaysia), with proficiency in Microsoft Office.