Bakery Product Manager: Growth & Go-To-Market Leader

Lee's Frozen Food Sdn. Bhd.; Kuala Lumpur; On-site; MYR 90,000 - 130,000; Full time

Job summary

Lee’s Frozen Food Sdn. Bhd. is seeking a Product Manager (Bakery) to shape and execute the bakery portfolio strategy, partnering with marketing, operations, and supply chain to drive growth and affordable, quality bakery products for Malaysians.

The role emphasizes setting pricing strategies, launching new products, andgo-to-market execution, with a focus on market insights, profitable growth, and accessible food. Strong analytical and communication skills are essential.

Qualifications

• Minimum 5 years of experience in product management or related role.
• Bakery industry specialization preferred.
• Strong written and verbal communication and presentation skills.

Responsibilities

• Lead strategic planning and execution of marketing/promotion plans, including pre- and post-launch activities.
• Develop and implement a company-wide go-to-market plan in collaboration with all departments.
• Lead execution of new product introduction projects, from market requirements through to launch.
• Specify market requirements for current and future products through market research and visits to customers and non-customers.
• Drive a solution set across development teams through market requirements, product contracts, and positioning.
• Formulate, direct, and coordinate marketing activities and policies to promote products and services.
• Assist in developing the annual marketing plan and control advertising, promotion, and sales aids.
• Monitor, analyse, and optimise campaign performance.
• Liaise with suppliers to develop marketing and promotion plans.
• Set and monitor pricing across all products within the area of responsibility to meet revenue and profitability goals.
• Monitor and ensure the company’s profit margin targets are met.
• Propose an overall budget to support plan execution.
• Drive ongoing improvement in sales and profitability.
• Ensure efficient inventory planning and maximise distribution network reach.
• Initiate market research studies and analyse findings.
• Evaluate the performance of marketing and product activities.
• Keep management informed through reports, presentations, and recommendations.
• Manage staff performance by setting job expectations; planning, monitoring, and appraising results; and coaching, counselling, and developing team members.

Skills

Product management

Strategic planning

Cross-functional collaboration

Go-to-market planning

Pricing strategy

Education

Bachelor’s Degree / Postgraduate Diploma / Professional Degree in a related field

Job description

Lee’s Frozen Food Sdn. Bhd. is seeking a Product Manager (Bakery) to shape and execute the bakery portfolio strategy, partnering with marketing, operations, and supply chain to drive growth and affordable, quality bakery products for Malaysians.

The role emphasizes setting pricing strategies, launching new products, andgo-to-market execution, with a focus on market insights, profitable growth, and accessible food. Strong analytical and communication skills are essential.