B2B Technical Sales Lead, Factory Automation

JAC Recruitment International; Johor; On-site; MYR 89,000 - 167,000; Full time

Job summary

A Malaysia-based global manufacturer and distributor seeks a Technical Sales professional in automation to drive new business within factory automation accounts and manage customer relationships.

The role requires 5+ years in technical sales (B2B) with strong knowledge of automation components, excellent communication skills and proficiency in Excel. On-site position located in Johor.

Qualifications

• Bachelor’s Degree / Diploma in Engineering, Automation, Manufacturing Technology or equivalent.
• Minimum 5 years’ experience in technical sales (B2B) roles, sales exposure related to factory automation solutions would be a plus.
• Strong technical knowledge on automation systems / components.

Responsibilities

• Drive new business development within factory automation and production system accounts, focusing on components used in automated machinery and equipment integration.
• Monitor market trends and developments to support effective sales strategies and identify opportunities.
• Build and maintain strong relationships with engineers, purchasing teams, and technical stakeholders to expand solution adoption across customer operations.
• Identify customer requirements in automation applications and recommend suitable components.
• Provide technical consultation and product recommendations based on customer inquiries as well as required automation enhancements.
• Collaborate with internal teams to ensure timely delivery, order accuracy, and effective follow-up on quotations and projects.
• Participate in technical exhibitions, customer visits, and market surveys to promote products and gather insights on automation needs.

Skills

Negotiation skills

Communication skills

Technical knowledge

Education

Bachelor’s Degree / Diploma in Engineering, Automation, Manufacturing Technology or equivalent

Tools

MS Excel

Job description

A Malaysia-based global manufacturer and distributor seeks a Technical Sales professional in automation to drive new business within factory automation accounts and manage customer relationships.

The role requires 5+ years in technical sales (B2B) with strong knowledge of automation components, excellent communication skills and proficiency in Excel. On-site position located in Johor.