B2B Marketing Manager

SEEK; Kuala Lumpur; Hybrid; MYR 120,000 - 180,000; Full time

Benefits offered by this job

Education assistance

Guest speakers

Flexible working

Performance bonus

Personal Flexi Days

Job summary

SEEK in Kuala Lumpur is seeking a B2B Marketing Manager (Acquisition) to lead branding, digital engagement, partnerships, and market development with a primary focus on acquiring new customers. Reporting to the Country Head of Marketing, you’ll own the end-to-end execution of regional acquisition programs.

You’ll collaborate with cross-functional teams to drive growth, manage campaigns, and optimize search and content marketing.

Qualifications

• Bachelor’s degree in Business, Marketing, or related field.
• Minimum of 5 years with proven track record in developing and implementing marketing strategies.
• End-to-end brand/category management with P&L responsibility is a plus.

Responsibilities

• Develop a comprehensive customer acquisition marketing strategy based on deep insights into the business, customers, competitors, and the marketing funnel.
• Analyze business data to identify growth opportunities and create marketing initiatives to drive incremental growth in new customers.
• Implement coordinated acquisition, lead generation, product usage, and retention programs based on a regional framework.
• Lead key marketing campaigns to strengthen the hirer brand and optimize digital marketing strategies for search and content marketing.
• Collaborate with multiple cross-functional teams to ensure smooth execution and delivery of marketing strategies and achievement of marketing objectives.

Skills

Degree

Experience

Problem-Solving

Marketing Expertise

Innovation

Project Management

Skills

Leadership

Education

Bachelor's in Business, Marketing, or related field

Job description

At SEEK, we serve a noble purpose: to help people live more fulfilling and productive working lives and to help organisations succeed.

By joining us, you’ll be part of a multi-national technology business that is far-reaching with a start-up working culture that focuses on a set of collaborative values and appreciates dynamic cultures. SEEK is a place where potential meets possibility - it’s where your career aspiration and our purpose can make great things happen.

Be part of a multi-national tech company with strong core values to help us solve complex challenges for our customers while building a flexible, exciting career - one that could take you anywhere.

We’re looking for people who thrive in dynamic teams and enjoy tackling regular new challenges in a large-scale, modern, and agile environment.

As one of Asia Pacific’s largest tech companies, you’ll contribute to multi-lingual systems, solving high-impact problems to the benefit of millions of people within the region.

Be part of a fast-growing company with a strong culture and clear purpose, innovation and strong investment in responsible AI. SEEK offers you the opportunity to be involved in impactful work and be part of a great team.

Expect a great investment in your career development with access to workshops, conferences and courses while you work alongside seasoned experts.

Company Description

About SEEK

At SEEK, we serve a noble purpose: to help people live more fulfilling and productive working lives and to help organisations succeed.

By joining us, you’ll be part of a multi-national technology business that is far-reaching with a start-up working culture that focuses on a set of collaborative values and appreciates dynamic cultures. SEEK is a place where potential meets possibility - it’s where your career aspiration and our purpose can make great things happen.

Why join us?

Be part of a multi-national tech company with strong core values to help us solve complex challenges for our customers while building a flexible, exciting career - one that could take you anywhere.

We’re looking for people who thrive in dynamic teams and enjoy tackling regular new challenges in a large-scale, modern, and agile environment.

As one of Asia Pacific’s largest tech companies, you’ll contribute to multi-lingual systems, solving high-impact problems to the benefit of millions of people within the region.

Be part of a fast-growing company with a strong culture and clear purpose, innovation and strong investment in responsible AI. SEEK offers you the opportunity to be involved in impactful work and be part of a great team.

Expect a great investment in your career development with access to workshops, conferences and courses while you work alongside seasoned experts.

Job Description

About the role

Reporting to the Country Head of Marketing, the B2B Marketing Manager (Acquisition) will be responsible for managing and supporting all activities related to branding, marketing, digital engagement, partnerships, and market development, with a primary focus on acquiring new customers.

Responsibilities

• Develop a comprehensive customer acquisition marketing strategy based on deep insights into the business, customers, competitors, and the marketing funnel.
• Analyze business data to identify growth opportunities and create marketing initiatives to drive incremental growth in new customers.
• Implement coordinated acquisition, lead generation, product usage, and retention programs and events based on a regional framework.
• Lead key marketing campaigns to strengthen the hirer brand and optimize digital marketing strategies for search and content marketing.
• Collaborate with multiple cross-functional teams to ensure smooth execution & delivery of marketing strategies and achievement of marketing objectives.

Qualifications

• Degree: Bachelor's in Business, Marketing, or a related field.
• Experience: Minimum of 5 years with a proven track record in developing and implementing successful marketing strategies. Experience in end-to-end brand/category management with P&L responsibility is a plus.
• Problem-Solving: A proactive, hands-on problem solver who thrives in ambiguity and can turn ideas into reality, persevering where others may falter.
• Marketing Expertise: Strong understanding and experience in advertising/marketing communications concepts and campaign management, with the ability to work effectively across teams.
• Innovation: Passionate about initiating new ideas to push the boundaries in delivering marketing results and pursuing insights.
• Project Management: Capable of handling overlapping projects and managing priorities.
• Skills: Strong critical reasoning, commercial acumen, and analytical skills.
• Leadership: Ability to lead multiple projects, both tactical and strategic, while meeting time and budgetary deadlines.

Additional Information

At SEEK we offer:

• Tailored career development planning (including Education Assistance Program)
• Professional development sessions with industry leading guest speakers
• Support of flexible working, including a mix of office and work from home days depending on your role
• Annual Performance Bonus Plan
• Paid and unpaid leave benefits including Personal Flexi Days as well as the opportunity to purchase additional leave

At SEEK, we are passionate about fostering a culture of inclusion and wellbeing that embraces and values the diversity of our people. We are a purpose driven business that works with heart.

We know teams with diverse ideas, experiences and perspectives are more creative and are critical to ensuring effective delivery and innovating to enable our future success. As such, we welcome applications from people with diverse backgrounds and life experiences, especially as they relate to gender, sexual identity, culture, faith, disability and life stages. If you have the skills, curiosity and an adaptable mindset but don't meet every responsibility or qualification listed in this advertisement, please still get in touch with us.

Should you require any specific support or adjustments throughout the recruitment process and beyond, please advise us and we will be happy to assist.

For this role, only those with eligible right to work will be considered.

SEEK kindly requests no unsolicited resumes or approaches from recruitment agencies and will not be responsible for any associated fees.