B2B Campaign Lead: LinkedIn Ads & ABM

AYP Group; Selangor; On-site; MYR 60,000 - 100,000; Full time

Job summary

AYP Group in Malaysia is seeking a Campaign Executive to join the marketing team. This hands-on role focuses on planning and executing multi-channel B2B marketing campaigns, managing paid media, and ensuring data accuracy across systems to drive measurable leads for sales.

You will collaborate with content and design teams, own CRM operations, lead scoring, and reporting dashboards, while optimizing campaigns across LinkedIn and other channels for regional success.

Qualifications

• 3–5 years of hands-on digital marketing experience.
• Experience managing paid media campaigns, preferably LinkedIn Ads.
• Familiarity with CRM/marketing automation platforms.
• ABM experience is a plus.

Responsibilities

• Plan, set up, and launch paid social campaigns (primarily LinkedIn).
• Build and maintain targeted prospect/account lists using industry tools.
• Monitor KPI performance and optimize campaigns for lead generation.
• Own and maintain marketing automation and CRM dashboards.
• Ensure leads are routed promptly to the sales team.
• Maintain tracking systems (UTM tagging, attribution) for reporting.
• Collaborate with content/design to deliver assets on time.
• Lead day-to-day optimization and regional campaign management.

Skills

LinkedIn Ads

Campaign management

CRM operations

Data hygiene

Tools

HubSpot

Marketo

Salesforce

Job description

AYP Group in Malaysia is seeking a Campaign Executive to join the marketing team. This hands-on role focuses on planning and executing multi-channel B2B marketing campaigns, managing paid media, and ensuring data accuracy across systems to drive measurable leads for sales.

You will collaborate with content and design teams, own CRM operations, lead scoring, and reporting dashboards, while optimizing campaigns across LinkedIn and other channels for regional success.