AVP, Marketing Analytic Analyst, Emerging Enterprise

2201 United Overseas Bank (Malaysia) Bhd; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

2201 United Overseas Bank (Malaysia) Bhd is seeking a data analytics professional to support EE business via portfolio analytics and predictive modeling. The role involves collaboration with product and portfolio teams on campaigns, analysing customer data, and generating reports for senior management.

The ideal candidate will develop and validate models across the customer life cycle and help maximise customer value through data-driven insights.

Responsibilities

• Support EE Business via portfolio analytics to maximise customer value using decision modeling and customer analytics.
• Collaborate with product/portfolio management on campaigns, programmes, pre-campaign analyses and performance metrics.
• Identify trends and opportunities from customer analytics, marketing models and campaign results.
• Develop and validate predictive models and analyses across the customer life cycle (segmentation, acquisition, retention, etc).
• Generate regular portfolio reports for senior management and marketing channels.

Job description

Company: 2201 United Overseas Bank (Malaysia) Bhd

About UOB United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values – Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.

Job Description

1. Support EE Business via Business/Portfolio Analytics to realise and maximise customer value through the use of decision modeling and customer analytics
2. Work with product / portfolio management to support product and portfolio on initiatives such as- marketing campaigns, product programmes, pre-campaign analyses, performance metrics, etc
3. Identify and highlight trends and opportunities for sales and services based on periodic review of customer analytics, marketing models, campaign results and other relevant customer/product information
4. Develop, implement and validate predictive models, exploratory data analysis / mining or other analyses across the Customer Life Cycle: market segmentation, acquisition, activation, relationship management, cross-selling, up-selling, retention and winback
5. Generate regular portfolio reports for senior management, segment, channel and marketing, etc

Additional Requirements

Be a Part of the UOB Family

UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when submit your online application.

We value our people and invest in them as we look to fulfil our purpose of building the future of ASEAN. We seek to create a collaborative and progressive environment for them to succeed in their careers for the long term.

UOB is rated as one of the world's top banks, ranked 'Aa1' by Moody's Investors Service and 'AA-' by both S&P Global and Fitch Ratings. With a global network of 500 branches and offices across 19 countries in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia, Thailand and Vietnam, as well as branches and offices throughout the region.

Career Site: UOB Career site