AVP, Marketing Analytic Analyst, Emerging Enterprise

UOB; Kuala Lumpur; Hybrid; MYR 180,000 - 240,000; Full time

Job summary

United Overseas Bank (Malaysia) Bhd is seeking an AVP, Marketing Analytic Analyst to drive insights across customer analytics and portfolio performance in Kuala Lumpur. The role collaborates with product and portfolio teams on campaigns and initiatives, building predictive models and reporting findings to senior leadership.

The ideal candidate will have strong experience in marketing analytics, data mining, and analytical modeling, with a track record of delivering actionable insights for

Qualifications

• Experience with marketing analytics and customer lifecycle analysis.
• Ability to build and validate predictive models.
• Strong data storytelling for senior leadership.

Responsibilities

• Support EE Business via portfolio analytics to maximise customer value.
• Collaborate with product/portfolio teams on campaigns, pre-campaign analyses and metrics.
• Identify trends from customer analytics and campaign results to drive sales.
• Develop and validate predictive models across the customer life cycle.
• Generate regular portfolio reports for senior management and marketing teams.

Skills

Marketing analytics

Predictive modeling

Customer analytics

Portfolio analytics

Campaign analysis

Data mining

Tools

SQL

Python

R

Tableau

Job description

## AVP, Marketing Analytic Analyst, Emerging EnterpriseApply: Hybrid: Kuala Lumpur (City Area): Full time: Posted Today: JR92750Company: 2201 United Overseas Bank (Malaysia) Bhd **About UOB**United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values – Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.**Job Description**1) Support EE Business via Business/Portfolio Analytics to realise and maximise customer value through the use of decision modeling and customer analytics 2) Work with product / portfolio management to support product and portfolio on initiatives such as- marketing campaigns, product programmes, pre-campaign analyses, performance metrics, etc 3) Identify and highlight trends and opportunities for sales and services based on periodic review of customer analytics, marketing models, campaign results and other relevant customer/product information 4) Develop, implement and validate predictive models, exploratory data analysis / mining or other analyses across the Customer Life Cycle: market segmentation, acquisition, activation, relationship management, cross-selling, up-selling, retention and winback 5) Generate regular portfolio reports for senior management, segment, channel and marketing, etc## **Additional Requirements**Be a Part of the UOB FamilyUOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.