Automotive Product Strategy & Localisation Lead

TAN CHONG GROUP; Kuala Lumpur; On-site; MYR 90,000 - 130,000; Full time

Benefits offered by this job

Career growth & promotion

Professional training

Supportive team environment

Permanent full-time

21 days annual leave

Medical benefits

Insurance

Staff purchase

Company shuttle service

Job summary

Tan Chong Group is seeking a Product Development Executive in Kuala Lumpur to lead market research, product positioning, and localisation initiatives for new vehicle models. You will coordinate with OEMs on specifications, manage Malaysian homologation processes, and ensure regulatory compliance across safety and environmental standards.

The role requires strong project management, cross-functional coordination, and clear communication with internal teams and authorities.

Qualifications

• Lead product planning including market research and benchmarking.
• Develop product specification strategy aligned with local market needs and pricing targets.
• Drive vehicle localisation with parts, components, suppliers to meet cost and policy requirements.
• Coordinate with OEM/principal on technical specifications, engineering changes, and product adaptation.
• Manage full vehicle homologation process in Malaysia (JPJ, MIROS, SIRIM).
• Ensure compliance with local regulations, safety, and environmental standards.
• Liaise with internal teams (engineering, purchasing, marketing) and external authorities.
• Track project timelines to ensure successful product launches.
• Support costing and business case development for new models and localisation.
• Monitor policy changes and industry regulations impacting product strategy.

Responsibilities

• Lead product planning activities including market research, competitor benchmarking, and product positioning.
• Develop product specification strategy aligned with local market needs and pricing targets.
• Drive vehicle localisation initiatives (parts, components, suppliers) to meet cost and policy requirements.
• Coordinate with OEM/principal on technical specifications, engineering changes, and product adaptation.
• Manage full vehicle homologation process in Malaysia (JPJ, MIROS, SIRIM, etc.).
• Ensure compliance with local regulations, safety, and environmental standards.
• Liaise with internal teams (engineering, purchasing, marketing) and external authorities.
• Track project timelines to ensure successful product launch.
• Support costing and business case development for new models and localisation.
• Monitor policy changes and industry regulations impacting product strategy.

Skills

Project management

Cross-functional coordination

Communication with OEMs

Job description

Tan Chong Group is seeking a Product Development Executive in Kuala Lumpur to lead market research, product positioning, and localisation initiatives for new vehicle models. You will coordinate with OEMs on specifications, manage Malaysian homologation processes, and ensure regulatory compliance across safety and environmental standards.

The role requires strong project management, cross-functional coordination, and clear communication with internal teams and authorities.