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Automotive Content Creator Producer & Live Host
Build and grow TikTok Shop through short-form automotive content, storytelling, product education, TikTok Shop operation, and live selling. This role is responsible for posting videos, planning content ideas, writing scripts, directing simple video scenes, appearing on camera, coordinating staff for video shooting, and converting TikTok traffic into sales.
Key responsibilities
- Plan TikTok content ideas for automotive products and create content that explains car problems, product benefits, warranty, fitment, and daily driving comfort
- Write short video scripts, hooks, dialogues, and scene flow for story-based videos, educational videos, product videos, and problem-solution content
- Appear in videos when needed and direct simple video scenes involving products, warehouse, staff, or workshop-style situations
- Coordinate with storekeeper, customer service, salesperson, photographer, or other team members to join video shooting
- Tag products correctly in videos and live sessions and support TikTok campaign registration, vouchers, product links, and promotional setup
- Host TikTok Live sessions to promote company's products and explain product features, benefits, warranty, and fitment in simple language
- Answer customer questions during live sessions and guide customers to select the correct product
- Track video performance, product clicks, live performance, and sales results
- Learn company's product knowledge and understand basic automotive parts and fitment logic
- Study automotive TikTok trends, competitor content, and viral video formats
About you
- Diploma or Degree in Marketing, Mass Communication, Media, or related field
- 1-2 years in TikTok/content creation/live hosting is preferred, but strong fresh candidates with good on-camera talent can also be considered
- Able to plan, shoot, edit, and publish TikTok/Reels content
- Good in Bahasa Malaysia and English; Mandarin would be an advantage depending on your target audience
- Familiar with CapCut, Adobe Premiere Pro, VN, or similar tools
- Able to introduce products/services naturally and support promotional or sales campaigns during LIVE
- Outgoing, proactive, charismatic, and able to think quickly during LIVE sessions