Associate, Monetization

Astro; Kuala Lumpur; On-site; MYR 42,000 - 60,000; Full time

Job summary

Astro Malaysia is seeking a motivated Marketing/Business Analyst to join our team in Kuala Lumpur. You will plan and execute acquisition campaigns, support GTM activities for product launches, and track performance against business KPIs.

You will develop reports and dashboards, conduct market research, and collaborate with Marketing, Product, Sales, and Operations to ensure successful campaign delivery. Fresh graduates welcome.

Qualifications

• Bachelor’s degree in a related field is required.
• Fresh graduates or 1–2 years of experience welcome to apply.
• Strong analytical and problem-solving abilities with attention to detail.
• Excellent communication and presentation skills.
• Proficient with Excel and PowerPoint; knowledge of data viz tools is a plus.

Responsibilities

• Plan, execute, and manage acquisition-focused campaigns and promotions.
• Support GTM planning and execution for product launches and campaigns.
• Track campaign performance against KPIs and objectives.
• Conduct post-campaign analyses to derive learnings and improvements.
• Develop dashboards and reports to inform business updates.
• Perform market research and competitive analysis to identify trends.
• Collaborate with Marketing, Product, Sales, and Ops stakeholders.
• Assist in project management including timeline tracking and deliverables.

Skills

Analytical skills

Problem solving

Communication skills

Presentation skills

Attention to detail

Data-driven decisions

Time management

Education

Bachelor’s Degree in Marketing / Business Administration / Economics / Communications / Data Analytics

Tools

Microsoft Excel

PowerPoint

Amazon QuickSight

Job description

WHY JOIN US?

• We practice a vibrant & energetic office culture.

• We provide opportunities for career advancement within the company.

• Good performance is always rewarded accordingly.

“It’s our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable.”

JOB RESPONSIBILITIES:

Key Responsibilities

• Plan, execute, and manage acquisition-focused campaigns and promotional initiatives.
• Support Go-to-Market (GTM) planning and execution for product launches, offers, and commercial campaigns.
• Track and monitor campaign and product performance against business objectives and KPIs.
• Conduct post-campaign analysis to evaluate results, identify key learnings, and recommend improvements.
• Develop reports, dashboards, and presentations to provide performance insights and business updates.
• Conduct market research and competitor analysis to identify trends, opportunities, and best practices.
• Collaborate with Marketing, Product, Sales, Operations, and other stakeholders to ensure successful campaign delivery.
• Support project management activities, including timeline tracking and coordination of deliverables.

Requirements

• Bachelor’s Degree in Marketing, Business Administration, Economics, Communications, Data Analytics, or a related field.
• Fresh graduates and candidates with up to 1-2 years of relevant working experience are welcome to apply.
• Strong analytical and problem-solving skills with attention to detail.
• Good communication and presentation skills.
• Proficient in Microsoft Excel and PowerPoint.
• Knowledge of or experience with Amazon QuickSight or other data visualization tools is an added advantage.
• Ability to manage multiple tasks and work effectively in a fast-paced environment.
• Passion for business growth, data-driven decision-making, and customer acquisition.
• Skills or experience in content creation for social media platforms will be an added advantage.