Senior Associate, Category Management

TNG Digital

Kuala Lumpur

On-site

MYR 66,960 - 100,440

Full time

14 days+

Get more replies from employers

Send a job-specific resume in minutes.

Benefits offered by this job

Medical coverage for you and dependa

Extra leave for family and caregiving

Monthly lifestyle allowance via eWalle

Mobile and broadband reimbursement

Job summary

TNG Digital is building the tech behind TNG eWallet, one of Malaysia’s most used apps for payments and everyday life. We seek a data-driven Analyst to monitor performance, analyse campaigns, and drive data-informed decisions.

You’ll collaborate across teams to optimize revenue and user engagement, while handling operational tasks and BI tagging. The role emphasizes analytical thinking, stakeholder communication, and ownership in a fast-paced environment with opportunities for growth and impact

Qualifications

Bachelor’s degree in Business, Economics, Analytics, Marketing or equivalent.
2–4 years of experience in business analysis, campaign analytics, growth or marketing operations.
Strong analytical skills and ability to translate data into actionable insights.
Proficient in Excel/Google Sheets; familiarity with SQL or BI tools is a plus.
Excellent communication and stakeholder management across teams.

Responsibilities

Monitor monthly and annual targets, identify gaps, risks, and trends.
Analyse partner performance to identify revenue drivers and growth opportunities.
Analyse campaign performance and conduct post-campaign reviews.
Design and execute A/B tests across campaigns and targeting.
Define success metrics and tracking requirements for campaigns.
Provide market insights and support data-driven investment decisions.
Log POs, PRs, invoices and manage Jira tickets for BI requests.

Skills

Analytical thinking

Excel/Google Sheets

Campaign analytics

Stakeholder management

Data storytelling

Communication skills

Education

Bachelor's degree in Business, Economics, Analytics, Marketing

Tools

Tableau

Power BI

SQL

CRM platforms

Job description

At TNG Digital, part of TNG Digital Group, we build the tech behind TNG eWallet, one of Malaysia’s most used apps for payments and everyday life.

Millions of people rely on us daily, not just to pay, but to manage money, access financial services, and get things done faster and simpler.

Behind it all is a team that likes to question how things are done, move quickly, and try new ideas. If you enjoy solving real problems and seeing your work used at scale, you will feel right at home here.

What You'll Do:

Monitor overall business performance against monthly and annual targets, proactively identifying gaps, risks, and trends. Recommend data-driven action plans to stay on track, while supporting forecasting and planning to improve visibility, predictability, and accountability.
Analyse partner performance to identify key revenue drivers, growth opportunities and underperforming areas. Translate findings into clear, actionable recommendations to optimize performance and drive incremental revenue.
Analyse campaign performance Lead post-campaign reviews by synthesizing performance insights, identifying key learnings and recommending actionable improvements for future initiatives.
Leverage identified gaps to design and execute A/B tests across campaign mechanics, marketing placements and user targeting strategies to determine the most effective approach for scaling. Analyse end-to-end user funnels to identify drop-offs and translate insights into actionable optimizations that improve conversion rates and overall user journey performance.
Support pre-campaign planning by defining success metrics, tracking requirements and measurement frameworks to ensure campaigns are set up for effective performance evaluation.
Provide market and category insights by analysing trends across partners, competitors and use cases. Highlight high-potential opportunities and support the team in making informed, data-backed decisions on where to invest, scale, or deprioritize.
Support day-to-day operations by raising and tracking POs, PRs, invoices, and GRNs to ensure timely processing and compliance. Log and manage Jira tickets for BI tagging, reporting, and campaign-related requests, ensuring smooth coordination across teams.

Role Requirements:

Bachelor’s degree in Business, Economics, Analytics, Marketing or equivalent.
2–4 years of experience in business analysis, campaign analytics, growth or marketing operations (fresh grads with strong internships can be considered).
Strong analytical skills with the ability to interpret data and translate it into actionable insights and recommendations.
Proficient in Excel / Google Sheets; familiarity with SQL or BI tools (e.g. Tableau, Power BI) is a plus.
Experience working with campaigns, CRM or digital platforms (e.g. eCommerce, fintech, subscriptions) is preferred.
Highly organized and detail-oriented, with the ability to manage multiple tasks and stakeholders simultaneously.
Comfortable handling operational tasks and coordinating requests across teams.
Strong communication skills, able to present data and insights in a clear and structured manner to both technical and non-technical stakeholders.
Proactive, self-driven and able to work in a fast-paced environment with ambiguity
A self-starter with a strong sense of ownership and responsibility, delivering assigned tasks within deadlines and keeping management informed of progress in a timely manner with minimal supervision.
A collaborative team player who can also work independently, adapt to challenges, and drive results proactively.