Assistant Manager, Sales Development

Mamee; Subang Jaya; On-site; MYR 90,000 - 130,000; Full time

Job summary

Mamee is hiring to drive sales execution across Central Modern Trade channels by translating commercial plans into effective on-ground activities. The role leads the field sales and merchandising team, monitors execution, and ensures promotions and brand activities are implemented effectively.

Responsibilities include guiding a team of Sales Executives and Merchandisers, aligning monthly strategies with field execution, and collaborating with Key Account teams to ensure plan alignment and market

Qualifications

• Diploma required in business, sales, marketing or related field.
• Minimum three years of relevant field sales/sales operations experience in FMCG.
• Experience in Central Modern Trade/Modern Trade is a plus.
• Strong understanding of FMCG sales execution, merchandising, distribution and promotions.
• Good grasp of sales performance tracking, outlet execution and stock management.
• Strong leadership and people management skills.
• Willingness to travel frequently for market visits.

Responsibilities

• Lead a team of Sales Executives, Sales Representatives and Merchandisers to achieve selling, merchandising and execution excellence.
• Supervise the monthly sales strategies, KAM plans, trade bulletins and brand activities into actionable on-ground plans.
• Collaborate with the Key Account team to align commercial plans with field execution and highlight operational challenges.
• Monitor daily and monthly sales performance, stock availability, promotions and merchandising standards; take corrective actions as needed.
• Conduct regular market and outlet visits to ensure sales, visibility, pricing and merchandising standards are met.
• Coordinate with logistic teams to monitor stock availability, orders and monthly stock requirements.
• Analyze outlet-level performance and provide recommendations to improve productivity and distribution.
• Conduct regular market checks to identify changes in pricing, promotions, visibility and activities.

Skills

Leadership

People management

Communication

Sales execution

Merchandising

Cross-functional collaboration

Independent work

Travel readiness

Education

Diploma in Business Administration, Sales, Marketing or related field

Job description

The role is responsible for driving sales execution across Central Modern Trade channels by translating commercial plans into effective on-ground activities. The incumbent will lead the field sales and merchandising team, monitor sales and outlet execution, ensure promotional and brand activities are implemented effectively.

• Develop, guide and motivate a team of Sales Executives, Sales Representatives and Merchandisers to achieve excellence in selling, merchandising and execution standards in the field.
• Effectively supervise the implementation the monthly sales strategies, Key Account plans, trade bulletins and brand activities into effective on-ground execution plans.
• Work closely with the Key Account team to ensure alignment between commercial plans and field execution, providing market feedback and highlighting operational challenges.
• Monitor daily and monthly sales performance, distribution, stock availability, promotional execution and merchandising standards, identifying gaps and taking corrective actions where required.
• Conduct regular market and outlet visits to ensure agreed sales, promotional, pricing, visibility and merchandising standards are properly executed.
• To work closely with Tiong Nam Shah Alam & Melaka Logistic to monitor stock availability, order fulfilment and monthly stock requirements.
• Analyse outlet-level sales and execution performance and provide recommendations to improve sales productivity, distribution and merchandising effectiveness.
• Conduct regular competitor and market checks to identify changes in pricing, promotions, product visibility, distribution and market activities.

Job Requirements:

• Candidate must possess at least a Diploma in Business Administration, Sales, Marketing or a related field.
• Minimum three (3) years of relevant experience in Field Sales / Sales Operations within the FMCG industry.
• Experience in Central Modern Trade / Modern Trade will be an added advantage.
• Strong understanding of FMCG sales execution, merchandising, distribution and promotional activities.
• Good understanding of sales performance tracking, outlet execution and inventory/stock management.
• Strong leadership, coaching and people management skills.
• Strong communication and coordination skills, particularly in working with cross-functional teams.
• Able to work independently, manage multiple priorities and respond effectively to fast-changing market and operational requirements.
• Willingness to travel frequently for market and outlet visits.