Assistant Manager Public Relation

EQ, Hotel Equatorial (M) Sdn Bhd; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

Hotel Equatorial (M) Sdn Bhd in Malaysia seeks a PR professional to lead content strategy and brand storytelling for luxury segments. You will cultivate media relationships, craft press materials, and coordinate events to showcase EQ’s products and services.

You will collaborate with operations and commercial teams to align campaigns with brand initiatives and seasonal promotions, while upholding the hotel’s high communications standards.

Responsibilities

• Develop and maintain relationships with key media outlets, influencers, bloggers, and industry stakeholders.
• Pitch stories, coordinate press visits, and secure high-impact coverage in luxury travel, trade, lifestyle, and business publications.
• Manage press releases, media kits, and crisis communication and responses.
• Create engaging content for press materials, newsletters, and digital platforms that reflects EQ’s luxury identity.
• Work alongside the operations and commercial teams to ensure that PR campaigns are aligned with brand initiatives and seasonal promotions.
• Plan and organise press events, media familiarisation trips, product launches and previews to showcase EQ’s products and services.
• Set up collaboration with a variety of relevant marketing resources to promote EQ's products and services, and develop partnerships.
• Monitor media coverage and social sentiment, addressing issues proactively.
• Uphold the hotel’s brand standards across all communications.
• Track PR campaign performance, providing insights and recommendations for optimization.
• Prepare monthly reports on media coverage, ROI, and industry trends.
• Mentor overall PR deliveries and support cross-departmental projects.
• Assist with administrative tasks, vendor coordination, and budget management.

Job description

Jora Malaysia will close on 16th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

• Develop and maintain relationships with key media outlets, influencers, bloggers, and industry stakeholders.
• Pitch stories, coordinate press visits, and secure high-impact coverage in luxury travel, trade, lifestyle, and business publications.
• Manage press releases, media kits, and crisis communication and responses.

Content Strategy & Brand Storytelling

• Create engaging content for press materials, newsletters, and digital platforms that reflects EQ’s luxury identity.
• Work alongside the operations and commercial teams to ensure that PR campaigns are aligned with brand initiatives and seasonal promotions.

Event Management

• Plan and organise press events, media familiarisation trips, product launches and previews to showcase EQ’s products and services.
• Set up collaboration with a variety of relevant marketing resources to promote EQ's products and services, and develop partnerships.
• Monitor media coverage and social sentiment, addressing issues proactively.
• Uphold the hotel’s brand standards across all communications.

Reporting & Analytics

• Track PR campaign performance, providing insights and recommendations for optimization.
• Prepare monthly reports on media coverage, ROI, and industry trends.
• Mentor overall PR deliveries and support cross-departmental projects.
• Assist with administrative tasks, vendor coordination, and budget management.