Corporate Communications Manager

CBRE; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

CBRE Malaysia is seeking an experienced communications professional to lead brand positioning and external messaging across property consulting channels. You will drive media relations, craft compelling content, and manage digital branding to enhance online presence and industry reputation.

The role requires 5–7 years in communications, preferably with real estate exposure. You will collaborate with HR on employer branding and coordinate events to showcase CBRE’s market leadership.

Qualifications

• Degree holder with 5–7 years’ experience in Communications.
• A degree in Marketing, Media Studies or Communications would be advantageous.
• Experience in marketing and communications within real estate is a plus.
• Creative mindset with a strategic approach to brand positioning.

Responsibilities

• Develop and implement communication strategies to strengthen brand positioning in the property consulting industry.
• Craft and maintain brand messaging across all communication channels.
• Build and maintain relationships with journalists, influencers, and industry publications.
• Create and distribute press releases, case studies, and thought leadership articles.
• Manage media inquiries, interviews, and speaking opportunities for company executives.
• Develop high-quality content, brochures, social media posts, and scripts focused on property insights.
• Ensure content aligns with brand voice, values, and visual identity.
• Design internal communication programs to engage employees and promote employer branding.
• Manage digital branding channels including social media, email, and corporate website.
• Plan and execute brand activation campaigns at career fairs and industry events.
• Create crisis communication strategies and monitor brand sentiment online.

Skills

Brand communications

Media relations

Content creation

Digital marketing

SEO basics

Crisis communication

Event planning

Stakeholder management

Microsoft Office

PowerPoint

Education

Degree in Marketing, Media Studies or Communications

Tools

PowerPoint

Microsoft Office

Job description

Jora Malaysia will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

Develop and implement communication strategies to strengthen brand positioning in the property consulting industry.

Craft and maintain brand messaging to ensure consistency across all communication channels.

Public Relations and Media Engagement:

• Build and maintain relationships with journalists, influencers, and industry publications.
• Create and distribute press releases, case studies, and thought leadership articles related to property trends.
• Manage media inquiries, interviews, and speaking opportunities for company executives.

Content Creation and Brand Storytelling:

• Develop high-quality content, brochures, social media posts, and video scripts, focused on property insights and branding narratives.
• Ensure all content aligns with the brand’s voice, values, and visual identity.

Internal Communications and Employer Branding:

• Design internal communication programs to engage employees and promote brand advocacy.
• Collaborate with HR to enhance employer branding, attracting top talent in property consulting.

Digital Branding and Social Media Strategy:

• Manage digital communication channels, including social media, email marketing, and the corporate website.
• Develop social media campaigns that highlight property success stories and client testimonials.
• Implement SEO strategies to enhance brand visibility and online reputation.

Event Management and Brand Activation:

• Organize company events, networking sessions, and industry conferences.
• Plan and execute brand activation campaigns during career fairs and property exhibitions

Crisis Communication and Reputation Management:

• Create crisis communication strategies to handle negative publicity related to property deals or market fluctuations.
• Monitor brand sentiment and respond to public feedback on digital platforms.

Job Requirement

• Degree holder with minimum 5-7 years’ experience in Communications.
• A degree in Marketing, Media Studies or Communications would be advantageous.
• Experience in a marketing and communications role within the real estateindustry will be an added advantage.
• Creative mindset with a strategic approach to brand positioning
• Good networking and relationship-building abilities
• Proficient in Power Point and Microsoft Office applications.
• Established media contacts with proven expertise in social media / digital marketing.
• Creative problem-solving skills and able to work well under pressure.
• Ability to work calmly under pressure and to meet tight deadlines.
• Proactive with the ability to work on multiple tasks simultaneously.