Assistant Manager, Marketing & Communication (MARCOM)

ROYALE CHULAN SEREMBAN; Negeri Sembilan; On-site; MYR 60,000 - 90,000; Full time

Job summary

ROYALE CHULAN SEREMBAN is seeking a marketing professional to plan and execute campaigns, promotions, and hotel events. You will manage social media, content calendars, and digital communications, while creating engaging content and promotional materials.

The role includes supporting PR activities, media relations, and influencer engagement, ensuring brand consistency across all materials. Collaboration with multiple departments and market monitoring are essential.

Qualifications

• 3–5 years’ experience in hotel or hospitality marketing
• Strong communication and interpersonal skills
• Creative, innovative and commercially minded
• Strong digital marketing and social media knowledge
• Good project management and organisational skills
• Analytical and problem-solving abilities
• Excellent attention to detail
• Able to work independently and manage multiple priorities
• Good command of English and Bahasa Malaysia
• Proficiency in graphic design, photography, or video editing tools is a plus

Responsibilities

• Plan and execute marketing campaigns, promotions, and hotel events
• Manage social media platforms, content calendars, and digital communications
• Develop engaging content, including social media posts, photography, videos, EDMs, and promotional materials
• Support PR activities, media relations, influencer engagement, and hotel publicity
• Ensure all marketing materials are consistent with hotel brand standards
• Monitor campaign and social media performance and prepare marketing reports
• Collaborate with Sales, Revenue, F&B, Rooms Division, and other departments to achieve business objectives
• Monitor market trends and competitors to identify new marketing opportunities

Skills

Communication

Digital marketing

Social media

Content creation

Project management

Independent work

Bilingual English/Malaysia

Education

Marketing degree

Mass communication

Hospitality

Business administration

Tools

Graphic design tools

Photography

Video editing

Job description

Key responsibilities

Plan and execute marketing campaigns, promotions, and hotel events

Manage social media platforms, content calendars, and digital communications

Develop engaging content, including social media posts, photography, videos, EDMs, and promotional materials

Support PR activities, media relations, influencer engagement, and hotel publicity

Ensure all marketing materials are consistent with hotel brand standards

Monitor campaign and social media performance and prepare marketing reports

Collaborate with Sales, Revenue, F&B, Rooms Division, and other departments to achieve business objectives

Monitor market trends and competitors to identify new marketing opportunities

About you

Diploma/Degree in Marketing, Mass Communication, Hospitality, Business Administration, or related field

Minimum 3–5 years of relevant experience, preferably in the hotel or hospitality industry

Strong communication and interpersonal skills

Creative, innovative, and commercially minded

Strong digital marketing and social media knowledge

Good project management and organisational skills

Analytical and problem-solving abilities

Excellent attention to detail

Able to work independently and manage multiple priorities

Good command of English and Bahasa Malaysia, both written and spoken

Proficiency in graphic design, photography, or video editing tools will be an added advantage.

Situated on the Lake Garden’s district of the state capital of Negeri Sembilan Darul Khusus, The Royale Bintang- Resort & Spa Seremban welcomes you with our signature Minangkabau hospitality, renowned for its warmth and cultural heritage. We are a 4-star suburban Hotel Resort, overlooking the city center as well as the hilly landscapes of Seremban and providing our guests with all the comfort and amenities they require for business, rest and recreation. A sophisticated business and resort address within the state, we are focused in giving our guests a premium value for their patronage. We are located in the South, just 30 minutes to Kuala Lumpur International Airport and the Sepang International Circuit. In line with our current expansion plans, we are seeking for suitable candidates to join our team.