Assistant Manager, Creative & Content (Digital)

Malaysia Airlines; Kuala Lumpur; On-site; MYR 90,000 - 150,000; Full time

Job summary

Malaysia Airlines is seeking an Assistant Manager, Creative & Content to drive the production and execution of impactful creative assets that elevate the brand across digital and marketing channels, including social media.

You will lead concept development, coordinate with internal teams and external partners, and ensure consistency with brand guidelines while delivering high-quality outputs on tight timelines.

Qualifications

• Bachelor's degree in Graphic Design/Art and Design, Digital Marketing, Marketing, or Communications.
• 7+ years of relevant experience in creative/digital content roles.

Responsibilities

• Lead the conceptualisation, design and execution of creative assets across marketing, digital and social media platforms.
• Curate, manage and update visual and creative content for website and mobile app to ensure engaging, brand-consistent experiences.
• Ensure all outputs adhere to brand standards and maintain consistency across touchpoints and digital platforms.
• Manage end-to-end creative production processes including research, planning and coordination with external parties.
• Plan, design and develop premium/high-quality creative materials for marketing campaigns and strategic initiatives.

Skills

Content strategy

Content creator

Copywriting

Creative design

Writing & editing

Photography (desirable)

Education

Bachelor's Degree in Graphic Design/Art and Design/Digital Marketing/Marketing/Communications

Tools

Adobe Photoshop

Adobe Illustrator

Sketch

Marvel

Adobe XD

Job description

Position Title

Assistant Manager, Creative & Content

Reporting To

Head, Digital & Marketing

Position Summary

Drive the production and execution of impactful creative assets that elevate Amal's brand and manage contents for Amal's digital and marketing channels as well as social media platforms.

Key Accountabilities

• Creative Asset Development - Lead the conceptualisation, design and execution of creative assets across marketing, digital and social media platforms, ensuring alignment with Amal's brand guidelines.
• Digital Content Curation - Curate, manage and update visual and creative content for Amal's website and mobile application to ensure accurate, engaging and brand-consistent customer experiences.
• Grand Governance - Ensure all creative outputs adhere to the established brand standards and maintain consistency accross all customer touchpoints, communication and digital platforms.
• Creative Project Management - Manage the end-to-end creative production process including conducting research, planning and coordination with external parties, and timely delivery of high-quality outputs.
• Marketing Campaign - Plan, design and develop premium/ high quality creative materials for marketing campaigns, collaterals and strategic initiatives.

Qualifications and Years of Experience

• Bachelor’s Degree in Graphic Design/Art and Design/Digital Marketing/ Marketing/Communications.
• At least 7 years of working experience in the related field

Skills & Knowledge

• Knowledge in online content strategy and has working experience as a content creator, copywriter and creative designer.
• Excellent writing and editing skills as well as strong research skills.
• Strong creative and design sense.
• Proficiency in Adobe Creative Suite apps like Adobe Photoshop, Illustrator and prototyping apps like Sketch, Marvel or Adobe XD. Skills in photography is desirable

Key Challenges

• Aligning content with consumers' journey/ needs due to constant shifts in regulatory requirements/ SOP.
• Producing high-quality content to capture visitors' attention to Amal digital channels and increase conversion.
• Hajj and Umrah are niche market.
• Multiple stakeholders with many different views and expectations.
• Aggressive timeline.
• Limited budget.